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Flat Pan

Fail

The top 5 brands take 93% of clicks, so Flat Pan is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$117K/yr40K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
60%top-5 click share · 10 brands · 29 sellers

Flapen Score

Flat Pan against its category

The dotted line is the Home & Kitchen average. Past it, Flat Pan is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flat Pan market on Amazon at a glance

Shoppers on Amazon United States searched for Flat Pan 40K times last year and spent an estimated $117K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
3.4%
Market size, estimated
$117Ka year
Peak month
December2.4× the quietest month
Top search term
all clad griddle14K searches a year

02 · Price

A sale here is worth $85.91.

Listings sell for $85.91 on average, from $28.45 to $192.69. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $85.91 that is $0 to $9K a year per listing.

Average price
$85.91inside the $15 to $100 sweet spot
Price range
$28.45–$192.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #81 within Griddles. It carries 1,297 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
96%
Out of stock, average day
7.7%
Average rank
#81in Griddles
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
1,297per listing
Listings tracked
23

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
62 months

Products

Top Flat Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

29

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

6%

  • Brand 156%
  • Brand 222%
  • Brand 37%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Flat Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Flat Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • all clad griddle14K/yr
  • calphalon griddle12K/yr
  • calphalon griddle pan6K/yr
  • all clad griddle pan4K/yr
  • all clad griddle pan for stove top2K/yr
  • calphalon griddle pan for stove top2K/yr

Reviews and returns

What reviews say buyers love and hate about Flat Pan

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Adhesion/Stickiness”
4.7%of orders come back
“Everything sticks to it”
A buyer, on “Adhesion/Stickiness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Flat Pan questions

Answered from the same tracked data.