flat pan
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$85.91avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,297.39avg incumbent reviews — the moat a new listing must climb
Price range
Okay$28.45–$192.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.7%return rate — above 5% kills the launch gate
Market size
Okay$117K$117K/yr · 40K searches
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, flat pan is a $117K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
flat pan market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $107K–$129K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 57%
- Out of stock
- 7.7%
- Avg brand age
- 62 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
29
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
6%
- All-Clad56%
- Calphalon22%
- Cuisinart7%
- OXO5%
- HexClad2%
- Made In2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top flat pan search terms
- all clad griddle14K/yr
- calphalon griddle12K/yr
- calphalon griddle pan6K/yr
- all clad griddle pan4K/yr
- all clad griddle pan for stove top2K/yr
- calphalon griddle pan for stove top2K/yr
Top flat pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Calphalon Premier Ceramic Nonstick 11 Square Griddle Mushroom Grey
Calphalon$65.353.9★581 rev
All-Clad HA1 Hard Anodized Nonstick Griddle Pan For Stovetop 13 x 20 Inch Double Burner Professional Cookware Dishwasher-Friendly Oven-Safe Up to 500F Black
All-Clad$110.583.9★42 rev
All-Clad HA1 Hard Anodized Nonstick Griddle 11x11 Inch Oven Broiler Safe 500F Lid Safe 350F Pots and Pans Cookware Black
All-Clad$69.314.6★2,499 rev
All-Clad HA1 Expert Hard Anodized Nonstick Griddle Pan For Stovetop 11x11 Inch Square Pan Oven-Safe Up to 500F Professional Cookware Dishwasher-Friendly Pancake Pan Cookware Black
All-Clad$73.924.3★58 rev
Calphalon Premier Ceramic Nonstick 11 Square Griddle Midnight Blue
Calphalon$66.303.9★581 rev
Newest
by launch dateAll-Clad HA1 Hard Anodized Nonstick Griddle Pan For Stovetop 13 x 20 Inch Double Burner Professional Cookware Dishwasher-Friendly Oven-Safe Up to 500F Black
All-Clad$110.5842 rev
All-Clad HA1 Expert Hard Anodized Nonstick Griddle Pan For Stovetop 11x11 Inch Square Pan Oven-Safe Up to 500F Professional Cookware Dishwasher-Friendly Pancake Pan Cookware Black
All-Clad$73.9258 rev
All-Clad HA1 Expert Hard Anodized Nonstick Square Grill Pan For Stovetop 11x11 Inch Oven-Safe Up to 500F Grilling Professional Cookware Dishwasher-Friendly Oven-Safe Up to 500F Black
All-Clad$74.8852 rev
All-Clad Enameled Cast Iron Plancha Grill 11 x 19 Flat Top Griddle Pan Oven & Broiler Safe to 650F Heavy-Duty Nonstick Cookware for Stovetop & Grill Black
All-Clad$118.3064 rev
Cuisinart MultiClad Pro Triple Ply Stainless 10 x 18 Non-Stick Double Burner Griddle
Cuisinart$69.4337 rev
Trending
90-day click momentumCuisinart MultiClad Pro Triple Ply Stainless 10 x 18 Non-Stick Double Burner Griddle
Cuisinart$69.434.4★
Blue Diamond 11 Diamond Infused Ceramic Nonstick Square Griddle Pan Blue
Blue Diamond$33.594.3★
All-Clad HA1 Expert Hard Anodized Nonstick Griddle Pan For Stovetop 11x11 Inch Square Pan Oven-Safe Up to 500F Professional Cookware Dishwasher-Friendly Pancake Pan Cookware Black
All-Clad$73.924.3★
All-Clad HA1 Expert Hard Anodized Nonstick Square Grill Pan For Stovetop 11x11 Inch Oven-Safe Up to 500F Grilling Professional Cookware Dishwasher-Friendly Oven-Safe Up to 500F Black
All-Clad$74.884.2★
All-Clad HA1 Hard Anodized Nonstick Griddle Pan For Stovetop 13 x 20 Inch Double Burner Professional Cookware Dishwasher-Friendly Oven-Safe Up to 500F Black
All-Clad$110.583.9★
What buyers say about flat pan
What buyers praise and complain about, mined from review topics.What buyers love
“It has a very solid build quality”
“Easy clean up”
“Perfect pan”
“Nice size”
“easy to clean nonstick”
“Uniform Heating and Excellent Heat Retention”
“Pancakes turned out great”
“Mine still look new after 2 years”
“Worth it”
“Exactly what I needed”
What buyers complain about
“Everything sticks to it”
“more expensive”
“Poor quality get burn easily”
“Durability is seriously in question”
“Everything sticks to this pan”
“It wouldnt cook properly anyway”
“Nothing gets it clean”
“the pan doesnt heat properly”
“Long”
“flat pan”
Top return reasons
Common questions
- Is flat pan profitable to sell on Amazon United States?
- The niche generates $117K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the flat pan niche?
- 10 brands and 29 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in flat pan?
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Quality-Overall. The return rate is 4.7%.
- When does demand for flat pan peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the flat pan niche?
- Listings span $28.45–$192.69; the average listing price is $85.91 (sweet spot $15–$100). The average incumbent carries 1,297 reviews — the moat a new listing must climb.