flat cast iron skillet
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.76avg listing price — sweet spot $15–$100
Price range
Incredible$15.10–$61.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$134K$134K/yr · 136K searches
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Returns
Okay5.0%return rate — above 5% kills the launch gate
Review moat
Bad5,887.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, flat cast iron skillet is a $134K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
flat cast iron skillet market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $115K–$144K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
85
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
5%
- Lodge59%
- Victoria11%
- Uno Casa10%
- Commercial CHEF9%
- Imusa3%
- Cuisinel3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top flat cast iron skillet search terms
- cast iron comal32K/yr
- cast iron flat pan21K/yr
- flat cast iron skillet21K/yr
- cast iron comal for tortillas11K/yr
- cast iron tortilla pan13K/yr
- cast iron flat skillet9K/yr
- comal cast iron7K/yr
- cast iron comal griddle6K/yr
- tortilla pan cast iron5K/yr
- flat cast iron pan6K/yr
Top flat cast iron skillet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lodge Round Seasoned Cast Iron Griddle 10.5 Inches - Round-Shaped Pre-Seasoned Iron Griddle Pan - Non-Toxic PFAS-Free Cookware - Compatible with Stovetop Oven Grill or Campfire
Lodge$24.594.6★45,821 rev
Lodge Round Seasoned Cast Iron Griddle with Red Silicone Handle Holder - Heavy Duty Flat Cooking Pan for Breakfast Favorites & Everyday Cooking - 10.5 Inches
Lodge$27.274.6★5,442 rev
Uno Casa Cast Iron Comal Pan 11.5 Inch - Skillet for Roti Tawa/Dosa Pan Pataconera Comales para Tortillas - Cast Iron Pizza Pan - Comal Para Tortillas Grande
Uno Casa$37.574.3★376 rev
Lodge Seasoned Cast Iron Square Griddle - 11 Inches - Durable Pan - Cast Iron Cookware for Pancakes Eggs Bacon & Grilling Favorites
Lodge$28.454.6★2,546 rev
Victoria 12-Inch Cast Iron Comal Pizza Pan with a Long Handle and a Loop Handle Preseasoned with Flaxseed Oil Made in Colombia
Victoria$34.014.6★1,495 rev
Newest
by launch date
12 Nonstick Comals Para Tortillas -Cast Iron Griddle Pan Dishwasher Safe Round Skillet with Handles for Stove Top Oven Grill & Camping Versatile Flat Top for Pancakes&Meats
UVCCARE HHC$27.8654 rev
COOKLIFE 12inch Lightweight Pre-Seasoned Cast Iron Griddle Smooth Grill Pan
COOKLIFE$61.12451 rev
Uno Casa Cast Iron Comal Pan 11.5 Inch - Skillet for Roti Tawa/Dosa Pan Pataconera Comales para Tortillas - Cast Iron Pizza Pan - Comal Para Tortillas Grande
Uno Casa$37.57376 rev
Uno Casa Cast Iron Comal Pan 10.5 Inch - Skillet for Roti Tawa/Dosa Pan Pataconera Comales para Tortillas - Comal Para Tortillas Grande - Cast Iron Griddle
Uno Casa$32.99376 rev
IMUSA 9.5 Inch Cast Iron Preseasoned Comal
Imusa$15.10499 rev
Trending
90-day click momentum12 Nonstick Comals Para Tortillas -Cast Iron Griddle Pan Dishwasher Safe Round Skillet with Handles for Stove Top Oven Grill & Camping Versatile Flat Top for Pancakes&Meats
UVCCARE HHC$27.864.1★
COOKLIFE 12inch Lightweight Pre-Seasoned Cast Iron Griddle Smooth Grill Pan
COOKLIFE$61.124.4★
Cast Iron Round Griddle - 10.5-Inch Crepe Maker Pan + Silicone Handle Cover - Pre-Seasoned Comal for Tortillas Flat Skillet - Dosa Tawa Roti Grill - Oven Stovetop BBQ Fire Smoker Induction Safe
Cuisinel$24.544.5★
Lodge Round Seasoned Cast Iron Griddle with Red Silicone Handle Holder - Heavy Duty Flat Cooking Pan for Breakfast Favorites & Everyday Cooking - 10.5 Inches
Lodge$27.274.6★
Commercial CHEF 10.5-Inch Cast Iron Round Griddle Pre-Seasoned CHFL911
Commercial CHEF$18.834.5★
What buyers say about flat cast iron skillet
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality”
“Fits perfect”
“Great for baking homemade biscuits”
“Cooks up food really well”
“Easy to clean easy to use pan”
“Its so handy”
“seems really durable”
“Great Value”
“It works as claimed”
“Nice and heavy, good quality”
What buyers complain about
“It is a bit heavy”
“Rusted”
“Edges Too Short”
“There was a minor amount of sticking”
“Questionable Quality Control”
“Takes a while to bring to temperature”
“I think it was slightly over priced”
“totally turned in to a big pan of mess”
“Doesnt get hot enough so doesnt cook all the way through”
“Cant use it anymore unfortunately”
Top return reasons
Common questions
- Is flat cast iron skillet profitable to sell on Amazon United States?
- The niche generates $134K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the flat cast iron skillet niche?
- 8 brands and 85 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in flat cast iron skillet?
- Top complaints mined from reviews: Weight Heavy, Rusts/Corrodes, Size-Overall. The return rate is 5.0%.
- When does demand for flat cast iron skillet peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the flat cast iron skillet niche?
- Listings span $15.10–$61.12; the average listing price is $28.76 (sweet spot $15–$100). The average incumbent carries 5,888 reviews — the moat a new listing must climb.