Flask
MaybeShoppers spend an estimated $1.6M a year here. But demand is soft, at -1.3% this quarter, so Flask is a Maybe.
- Flapen Score
- 59 / 100Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 4959
- Market size
- $1.6M/yr2.6M searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 42%top-5 click share · 20 brands · 35 sellers
Flapen Score
Flask against its category
The dotted line is the Home & Kitchen average. Past it, Flask is stronger. Inside it, weaker.
Market
The Flask market on Amazon at a glance
Shoppers on Amazon United States searched for Flask 2.6M times last year and spent an estimated $1.6M. The top 5 brands take 68% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $1.6Ma year
- Peak month
- December2.4× the quietest month
- Top search term
- flask1.4M searches a year
02 · Price
A sale here is worth $17.15.
Listings sell for $17.15 on average, from $7.07 to $51.08. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $17.15 that is $26K to $34K a year per listing.
- Average price
- $17.15inside the $15 to $100 sweet spot
- Price range
- $7.07–$51.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $26K–$34K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #46 within Bar Tools & Drinkware. It carries 1,315 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 7.2%
- Average rank
- #46in Bar Tools & Drinkware
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 1,315per listing
- Listings tracked
- 30
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Flask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ROMORC 2 Pack Hip Flasks for Liquor Matte Black 8 Oz Stainless Steel Leak-proof Thin Flasks with 2pcs Funnels and Cups for Wedding Party Groomsman Bridesmaid Gift (Black)
- Price
- $10.55
- Rating
- 4.5/5
- Reviews
- 885
- Age
- 3y ago

GoPong Tampon Flasks 12 Pack (18 oz Total) - Hidden Alcohol Travel Flasks for Women - Secret Liquor Containers for Nightclubs Festivals Cruises and Sports Events Includes Funnel & Spout
- Price
- $9.99
- Rating
- 4.7/5
- Reviews
- 1,469
- Age
- 2y ago

Stanley Classic Easy Fill Wide Mouth Flask 8 oz | Leakproof Hip Flask | Hinge Connected Never Lose Cap | Insulated Stainless Steel Liquor Container | BPA-Free | Hammertone Black
- Price
- $24.36
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 7mo ago

Stanley Classic Easy Fill Wide Mouth Flask 8 oz | Leakproof Hip Flask | Hinge Connected Never Lose Cap | Insulated Stainless Steel Liquor Container | BPA-Free | Hammertone Green
- Price
- $25.18
- Rating
- 4.7/5
- Reviews
- 2,054
- Age
- 7y ago

Ragproper Glass Hip Flask for Men Modern Whiskey & Liquor Flask with Cork & Silicone Lid Liners Durable Silicone Covered Double Shot Flask Bottle (8oz 240ml Black)
- Price
- $33.43
- Rating
- 4.6/5
- Reviews
- 1,204
- Age
- 5y ago
Trending
estimated 90-day click momentum
Stanley Classic Easy Fill Wide Mouth Flask 8 oz | Leakproof Hip Flask | Hinge Connected Never Lose Cap | Insulated Stainless Steel Liquor Container | BPA-Free | Hammertone Frost
- Price
- $24.43
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 7mo ago

Stanley Classic Easy Fill Wide Mouth Flask 8 oz | Leakproof Hip Flask | Hinge Connected Never Lose Cap | Insulated Stainless Steel Liquor Container | BPA-Free | Hammertone Black
- Price
- $24.36
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 7mo ago

Rabbit Leak-Proof Discreet Flask 6.5oz Pocket-Friendly Shatterproof Tritan Alcohol Container with Wide Mouth & Tethered Cap Portable BPA-Free Travel Flask for Concerts & Festivals
- Price
- $12.38
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 11mo ago

Ragproper Glass Hip Flask for Men Modern Whiskey & Liquor Flask with Cork & Silicone Lid Liners Durable Silicone Covered Double Shot Flask Bottle (8oz 240ml Black)
- Price
- $33.43
- Rating
- 4.6/5
- Reviews
- 1,204
- Age
- 5y ago

YETI 7 oz Flask and Funnel Black
- Price
- $51.08
- Rating
- 4.8/5
- Reviews
- 513
- Age
- 1y ago
Newest
by launch date
Stanley Classic Easy Fill Wide Mouth Flask 8 oz | Leakproof Hip Flask | Hinge Connected Never Lose Cap | Insulated Stainless Steel Liquor Container | BPA-Free | Hammertone Black
- Price
- $24.36
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 7mo ago

Stanley Classic Easy Fill Wide Mouth Flask 8 oz | Leakproof Hip Flask | Hinge Connected Never Lose Cap | Insulated Stainless Steel Liquor Container | BPA-Free | Hammertone Frost
- Price
- $24.43
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 7mo ago

Rabbit Leak-Proof Discreet Flask 6.5oz Pocket-Friendly Shatterproof Tritan Alcohol Container with Wide Mouth & Tethered Cap Portable BPA-Free Travel Flask for Concerts & Festivals
- Price
- $12.38
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 11mo ago

Stanley Classic Easy Fill Wide Mouth Flask 8 oz | Leakproof Hip Flask | Hinge Connected Never Lose Cap | Insulated Stainless Steel Liquor Container | BPA-Free | Black 2.0
- Price
- $23.24
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 1y ago

2-Pack 8 Oz Bling Hip Flasks for Liquor Hianjoo Leakproof Thin Stainless Steel Flasks Pocket Flask with Funnel for Women Portable Metal Flask for Camping Outdoor Activity Wedding Party Gift Pink
- Price
- $10.12
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
35
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 87%
Open market
28%
- ROMROC19%
- STANLEY16%
- YWQ13%
- GoPong13%
- Ragproper7%
- KABUDA5%
Demand
Flask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4×
Search terms
Top Flask search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- flask1.4M/yr
- flasks for liquor191K/yr
- flask for women233K/yr
- flask for men303K/yr
- flasks90K/yr
- hip flask68K/yr
- mini flask44K/yr
- whiskey flask45K/yr
- small flask37K/yr
- flasks for liquor for women30K/yr
Reviews and returns
What reviews say buyers love and hate about Flask
We read the reviews and the return reasons for every product selling here.
“Long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









