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Flask

Maybe

Shoppers spend an estimated $1.6M a year here. But demand is soft, at -1.3% this quarter, so Flask is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$1.6M/yr2.6M searches / yr
90-day growth
-1.3%search demand this quarter
Competition
42%top-5 click share · 20 brands · 35 sellers

Flapen Score

Flask against its category

The dotted line is the Home & Kitchen average. Past it, Flask is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flask market on Amazon at a glance

Shoppers on Amazon United States searched for Flask 2.6M times last year and spent an estimated $1.6M. The top 5 brands take 68% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
3.6%
Market size, estimated
$1.6Ma year
Peak month
December2.4× the quietest month
Top search term
flask1.4M searches a year

02 · Price

A sale here is worth $17.15.

Listings sell for $17.15 on average, from $7.07 to $51.08. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $17.15 that is $26K to $34K a year per listing.

Average price
$17.15inside the $15 to $100 sweet spot
Price range
$7.07–$51.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
$26K–$34K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #46 within Bar Tools & Drinkware. It carries 1,315 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#46in Bar Tools & Drinkware
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,315per listing
Listings tracked
30

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
52 months

Products

Top Flask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

35

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

28%

  • Brand 119%
  • Brand 216%
  • Brand 313%
  • Brand 413%
  • Brand 57%
  • Brand 65%

Demand

Flask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Flask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flask1.4M/yr
  • flasks for liquor191K/yr
  • flask for women233K/yr
  • flask for men303K/yr
  • flasks90K/yr
  • hip flask68K/yr
  • mini flask44K/yr
  • whiskey flask45K/yr
  • small flask37K/yr
  • flasks for liquor for women30K/yr

Reviews and returns

What reviews say buyers love and hate about Flask

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Leak-Proof”
21%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Long”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Flask questions

Answered from the same tracked data.