Flannel Sheets

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -54.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

4.5M

Growth, 90 days vs prior 90

-54.2%

Conversion, latest week

1.3%

Market size, estimated

$2.2Ma year

Peak month

December12.0× the quietest month

Top search term

flannel sheets1.2M searches a year

Listings sell for $36.75 on average, from $9.95 to $66.11. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At $36.75 that is $9K to $18K a year per listing.

Average price

$36.75inside the $15 to $100 sweet spot

Price range

$9.95–$66.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

250–500

Revenue per listing a year

$9K–$18K

Returns

2.1%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #228 within Sheets & Pillowcases. It carries 25,590 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

99%

Out of stock, average day

17.7%

Average rank

#228in Sheets & Pillowcases

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

25,590per listing

Listings tracked

95

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months