Flannel Pillowcases

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -50.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months

217K

Growth, 90 days vs prior 90

-50.3%

Conversion, latest week

1.9%

Market size, estimated

$72Ka year

Peak month

December5.6× the quietest month

Top search term

flannel pillowcases69K searches a year

Listings sell for $17.20 on average, from $7.75 to $24.72. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $17.20 that is $2K to $4K a year per listing.

Average price

$17.20inside the $15 to $100 sweet spot

Price range

$7.75–$24.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

3.6%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #642 within Sheets & Pillowcases. It carries 3,231 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

21.0%

Average rank

#642in Sheets & Pillowcases

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

3,231per listing

Listings tracked

26

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months