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Flannel Fitted Sheet Queen

Fail

Demand is soft, at -46.1% this quarter, so Flannel Fitted Sheet Queen is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$60K/yr129K searches / yr
90-day growth
-46.1%search demand this quarter
Competition
41%top-5 click share · 14 brands · 18 sellers

Flapen Score

Flannel Fitted Sheet Queen against its category

The dotted line is the Home & Kitchen average. Past it, Flannel Fitted Sheet Queen is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flannel Fitted Sheet Queen market on Amazon at a glance

Shoppers on Amazon United States searched for Flannel Fitted Sheet Queen 129K times last year and spent an estimated $60K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -46.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-46.1%
Conversion, latest week
1.9%
Market size, estimated
$60Ka year
Peak month
November6.6× the quietest month
Top search term
jersey fitted sheet king10K searches a year

02 · Price

A sale here is worth $24.74.

Listings sell for $24.74 on average, from $9.40 to $69.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.74 that is $0 to $2K a year per listing.

Average price
$24.74inside the $15 to $100 sweet spot
Price range
$9.40–$69.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #89 within Sheets & Pillowcases. It carries 29,289 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
97%
Out of stock, average day
3.7%
Average rank
#89in Sheets & Pillowcases
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
29,289per listing
Listings tracked
35

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Flannel Fitted Sheet Queen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

18

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

14%

  • Brand 134%
  • Brand 218%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (8 brands, 14%)

Demand

Flannel Fitted Sheet Queen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Flannel Fitted Sheet Queen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jersey fitted sheet king10K/yr
  • king size jersey fitted sheet6K/yr
  • king jersey fitted sheet5K/yr
  • fitted flannel sheet queen8K/yr
  • flannel fitted sheet king15K/yr
  • flannel fitted sheet twin11K/yr
  • jersey knit fitted sheet king4K/yr
  • queen flannel fitted sheet only9K/yr
  • twin flannel fitted sheet8K/yr
  • twin flannel fitted sheet only9K/yr

Reviews and returns

What reviews say buyers love and hate about Flannel Fitted Sheet Queen

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
12%of negative reviews mention “Size-Overall”
2.1%of orders come back
“It does not fit”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Flannel Fitted Sheet Queen questions

Answered from the same tracked data.