Flannel Duvet Cover

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -50.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months

280K

Growth, 90 days vs prior 90

-50.8%

Conversion, latest week

0.8%

Market size, estimated

$109Ka year

Peak month

November16.8× the quietest month

Top search term

flannel duvet cover queen60K searches a year

Listings sell for $46.30 on average, from $11.85 to $92.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $46.30 that is $0 to $5K a year per listing.

Average price

$46.30inside the $15 to $100 sweet spot

Price range

$11.85–$92.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

5.9%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #683 within Duvet Covers & Sets. It carries 2,386 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

99%

Out of stock, average day

24.7%

Average rank

#683in Duvet Covers & Sets

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

2,386per listing

Listings tracked

93

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months