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Flan Pan

Fail

Demand is soft, at -4.1% this quarter, so Flan Pan is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$357K/yr600K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
55%top-5 click share · 19 brands · 40 sellers

Flapen Score

Flan Pan against its category

The dotted line is the Home & Kitchen average. Past it, Flan Pan is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flan Pan market on Amazon at a glance

Shoppers on Amazon United States searched for Flan Pan 600K times last year and spent an estimated $357K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 600K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $357K a year.

Searches, last 12 months
600K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
3.0%
Market size, estimated
$357Ka year
Peak month
December2.5× the quietest month
Top search term
flan pan132K searches a year

02 · Price

A sale here is worth $19.96.

Listings sell for $19.96 on average, from $10.06 to $37.17. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $19.96 that is $10K to $15K a year per listing.

Average price
$19.96inside the $15 to $100 sweet spot
Price range
$10.06–$37.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #116 within Cake Pans. It carries 2,177 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#116in Cake Pans
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,177per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Flan Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

40

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

27%

  • Brand 126%
  • Brand 215%
  • Brand 314%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Flan Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Flan Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flan pan132K/yr
  • flan mold117K/yr
  • flanera66K/yr
  • quesillera venezolana con tapa molde41K/yr
  • flanera flan mold41K/yr
  • flan pans for baking with water bath23K/yr
  • flan molds22K/yr
  • quesillera22K/yr
  • molde de flan20K/yr
  • flaneras moldes con tapa10K/yr

Reviews and returns

What reviews say buyers love and hate about Flan Pan

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Baking”
17%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Not a good size”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Flan Pan questions

Answered from the same tracked data.