flan pan
Skip itSoft demand (-4.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.96avg listing price — sweet spot $15–$100
Price range
Great$10.06–$37.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good$357K$357K/yr · 600K searches
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,176.92avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, flan pan is a $357K/yr Amazon United States market (600K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
flan pan market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $299K–$399K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 4.5%
- Avg brand age
- 43 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
40
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
27%
- Imusa26%
- Okllen15%
- GLOBE ROCKET14%
- Myyaowl7%
- Novery6%
- Xylarnoveth5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top flan pan search terms
- flan pan132K/yr
- flan mold117K/yr
- flanera66K/yr
- quesillera venezolana con tapa molde41K/yr
- flanera flan mold41K/yr
- flan pans for baking with water bath23K/yr
- flan molds22K/yr
- quesillera22K/yr
- molde de flan20K/yr
- flaneras moldes con tapa10K/yr
Top flan pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IMUSA 7 Inch Stainless Steel Flan Mold for Baking
Imusa$12.934.6★8,025 rev
Okllen 18/8 Stainless Steel Flan Mold 65 Oz Flan Pan with Lid and Handle Flanera Flan Maker Mold Compatible with 6 Quart Instant Pot
Okllen$18.474.7★312 rev
Flan Mold with Lid - Authentic Mexican Flan Pan - Molde para Flan - Flanera
GLOBE ROCKET$28.014.4★2,115 rev
Myyaowl 304 Steel Flan Mold Flan Pan Baking Mold for Baking Pastry Cake - Send Goods From Local Warehous
Myyaowl$16.484.9★42 rev
Novery 9.5 Non-stick Cake Pan Heavy Duty Carbon Steel Fluted Tube Round Baking Pan Buntz Pound Cake Pan Mold Tube Bakeware Baking Mold for Jello Gelatin Chocoflan Flan
Novery$10.064.7★2,802 rev
Newest
by launch date
ISAVEDO Flan Mold with Lid - Molde para Flan Quesillera (7.65 x 2.9 in) Stainless Steel Flan Pan - For Baking with Water Bath or Bao Maria - Flanera
ISAVEDO$21.2640 rev
Myyaowl 304 Steel Flan Mold Flan Pan Baking Mold for Baking Pastry Cake - Send Goods From Local Warehous
Myyaowl$16.4842 rev
EWFEN 8 Inch Cake Pan Set of 2 Stainless Steel Round Layer Cake Baking Pans Tins Non-Toxic & Healthy Leak-proof & Easy Clean & Dishwasher Safe
EWFEN$10.23580 rev
Xylarnoveth Quesillera Venezolana con Tapa Molde 2-Pack Flanera para Bao Mara Traditional Aluminum Flan Mold with Lid for Quesillo Cheesecake Caramel Flan & Pudding Two (2L & 1.2L)
Xylarnoveth$18.30186 rev
Flan Mold With Lid and Handle - 304 Stainless Steel Pan 1.5QT Capacity for Chocolate Cake Cupcake Pudding - Portable Round Baking Mould
NEMTMCUA$16.2049 rev
Trending
90-day click momentumMyyaowl 304 Steel Flan Mold Flan Pan Baking Mold for Baking Pastry Cake - Send Goods From Local Warehous
Myyaowl$16.484.9★
EWFEN 8 Inch Cake Pan Set of 2 Stainless Steel Round Layer Cake Baking Pans Tins Non-Toxic & Healthy Leak-proof & Easy Clean & Dishwasher Safe
EWFEN$10.234.7★
ISAVEDO Flan Mold with Lid - Molde para Flan Quesillera (7.65 x 2.9 in) Stainless Steel Flan Pan - For Baking with Water Bath or Bao Maria - Flanera
ISAVEDO$21.264.7★
Flan Mold With Lid and Handle - 304 Stainless Steel Pan 1.5QT Capacity for Chocolate Cake Cupcake Pudding - Portable Round Baking Mould
NEMTMCUA$16.204.6★
EasyShopForEveryone Extra Large Stainless Steel Flanera with Lid 11.25 Inch 125 fl oz Flan Mold Molde Para Flan for Family-Size Flan Quesillo Custard Pudding Cheesecake & Oven Water Bath Baking
EasyShopForEveryone$32.194.6★
What buyers say about flan pan
What buyers praise and complain about, mined from review topics.What buyers love
“Great baking pans”
“Excellent Quality”
“easy to clean and scrub”
“I liked the good size”
“Great value”
“which saves me a lot of time in the kitchen”
“Got the job done”
“Convenient to Use”
“Its not flimsy at all”
“Good size, and the non-stick surface works well”
What buyers complain about
“Not a good size”
“Bad quality”
“Sticky pan”
“Drips”
“Broke easily for me”
“is impossible to take off the pan”
“I thought the only problem would be cleaning them”
“Very cheap material”
“Not worth the price”
“Honestly, given the price, I expected something flimsy”
Top return reasons
Common questions
- Is flan pan profitable to sell on Amazon United States?
- The niche generates $357K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the flan pan niche?
- 19 brands and 40 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in flan pan?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 2.9%.
- When does demand for flan pan peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the flan pan niche?
- Listings span $10.06–$37.17; the average listing price is $19.96 (sweet spot $15–$100). The average incumbent carries 2,177 reviews — the moat a new listing must climb.