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Flamingo Blanket

Maybe

The top 5 brands take only 42% of clicks. But shoppers spend an estimated $23K a year here, so Flamingo Blanket is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$23K/yr49K searches / yr
90-day growth
+14.5%search demand this quarter
Competition
38%top-5 click share · 40 brands · 46 sellers

Flapen Score

Flamingo Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Flamingo Blanket is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flamingo Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Flamingo Blanket 49K times last year and spent an estimated $23K. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+14.5%
Conversion, latest week
2.5%
Market size, estimated
$23Ka year
Peak month
December4.6× the quietest month
Top search term
flamingo blanket36K searches a year

02 · Price

A sale here is worth $18.60.

Listings sell for $18.60 on average, from $8.89 to $34.51. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.60 that is $0 to $2K a year per listing.

Average price
$18.60inside the $15 to $100 sweet spot
Price range
$8.89–$34.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #2,452 within Throws. It carries 1,116 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
12.1%
Average rank
#2,452in Throws
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,116per listing
Listings tracked
43

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Flamingo Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

40 rising

Sellers

46

Top-5 brand share

42%

Top 20: 83%

Top-5 click share

38%

Top 20: 81%

Open market

52%

  • Brand 112%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Flamingo Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Flamingo Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flamingo blanket36K/yr
  • flamingo throw blanket9K/yr
  • flamingo blankets for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Flamingo Blanket

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Soft Feel”
12%of negative reviews mention “Thickness”
2.5%of orders come back
“We just wish it were a little thicker”
A buyer, on “Thickness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Flamingo Blanket questions

Answered from the same tracked data.