Is flamingo blanket profitable to sell on Amazon United States?

The niche generates $23K/yr across 43 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the flamingo blanket niche?

40 brands and 46 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in flamingo blanket?

Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 2.5%.

When does demand for flamingo blanket peak?

Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.

What does it cost to enter the flamingo blanket niche?

Listings span $8.89–$34.51; the average listing price is $18.60 (sweet spot $15–$100). The average incumbent carries 1,116 reviews — the moat a new listing must climb.

flamingo blanket

Worth a look

Shows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($23K/yr) keeps it on the watch list.

Brand share

Great42%

top-5 brand share — no brand owns this niche

Avg price

Great$18.60

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Price range

Great$8.89–$34.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Good1,116.12

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+14.5%

90-day search growth — must beat 0% to launch

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$23K

$23K/yr · 49K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, flamingo blanket is a $23K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

flamingo blanket market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $28K–$37K; units × avg price
Conversion rate: 2.5%
Avg BSR: #2,452
Page quality: 0%
Prime: 98%
Sponsored: 91%
Out of stock: 12.1%
Avg brand age: 28 months
Avg seller age: 154 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

Top-5 brand share

42%

Top 20: 83%

Top-5 click share

38%

Top 20: 81%

Open market

52%

Happy Fuel12%
HALO10%
JarThenaAMCS7%
Jekeno6%
Aearonybri6%
CrystalSylara6%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +14.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Open Trend

Top flamingo blanket search terms

flamingo blanket36K/yr +19.1%2.6% conv.
flamingo throw blanket9K/yr +25.1%2.1% conv.
flamingo blankets for women5K/yr -69.2%3.6% conv.

All search terms

Top flamingo blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HALO 100% Cotton Sleepsack Swaddle 3-Way Adjustable Wearable Blanket TOG 1.5 Flamingos Newborn 0-3 Months

HALO$34.514.6★24,810 rev

Flamingo Wearable Hooded Blanket for Adults Fuzzy Super Soft Warm Cozy Plush Flannel Fleece & Sherpa Hoodie Throw Cloak Wrap - Flamingo Gifts for Women Adults Girls and Kids

Happy Fuel$31.934.8★3,805 rev

JarThenaAMCS Flamingo Fuzzy Flannel Blanket 60 x 50 Inch Pink Tropical Throw Blanket Flamingo Blankets for Home Chair Sofa Couch Bed

JarThenaAMCS$20.564.8★44 rev

Jekeno Flamingo Gifts Blanket Pink Flamingo Throw Blanket

Jekeno$20.974.7★61 rev

Flamingo Blanket Gifts for Women Girls Soft Flannel Merch Flamingo Stuff Blanket Flamingos Lovers Gifts Birthday Bedding Decor Throw Blanket 50 x 40

Aearonybri$15.084.5★61 rev

Newest

by launch date

CrystalSylara Flamingo Throw Blanket Pink Microfiber Soft Reversible Knitted Fluffy Blanket for Women Girls Cozy for Couch Sofa Bed Living Room Decor 50 x 60

CrystalSylara$26.893 rev

5mo ago

Flamingo Gifts for Women Throw Blanket Funny Pink Tropical Flamingo Design Soft Cozy Fuzzy Flannel Blanket Animal Lover Gift for Girls Friends Mom (50 x 60)

Romart$16.0850 rev

8mo ago

Flamingo Blanket Pink Flamingo Gifts for Kids Soft Blanket for Boys Girls Room Decor Cozy Throw Blankets Christmas Birthday Gifts for Toddlers Teens Couch Bed 60 X 50

Pertos$17.4010 rev

10mo ago

Flamingo Blanket Pink Flamingo Throw Blanket Tropical Pineapple Gifts Blankets Stuff Fleece Flannel Plush for Girls Women Lovers Adults Soft Bedding Gift for Sofa Bed Office Home Decor 40X50

Spaexor$18.1872 rev

10mo ago

Flamingo Blanket Tropical Flamingo Throw Blanket Soft Cozy Fleece Fuzzy Stuff Plush Flannel Gifts for Girls Women Boys Kids Adults 40x50

Crekviy$11.4978 rev

11mo ago

What buyers say about flamingo blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel32%

“Its soft”

Color16%

“Cute color”

Warmth9%

“This blanket is super comfy warm and beautiful”

Gifting Purpose8%

“Fun gift”

Quality-Overall8%

“Great quality for cost”

Size-Overall4%

“Perfect size”

Advertised Vs Actual Product3%

“Just what I wanted”

Comfort-Overall3%

“So comfy”

Weight Light3%

“The blanket is light weight yet cozy”

Washability2%

“washes well”

What buyers complain about

Thickness12%

“We just wish it were a little thicker”

Size-Overall11%

“this thing will not fit”

Quality-Overall6%

“Cheap and useless”

Color6%

“why you should not buy this blanket at least a light color if you're wearing dark colors”

Hard Feel5%

“Ugly”

Thin4%

“Thin”

Washability4%

“after one wash it went from soft”

Touch/Button Controls3%

“the buttons on it are the same”

Material Quality3%

“Its the cheapest material doesnt hold the baby in at all”

Pilling/Linting3%

“After washing it shed everywhere, I have pink fluffy lint on my couch, my pillows, comforter, sheets, hair, nose, eyes, EVERYWHERE”

Top return reasons

Size-Overall35%

Color18%

Thin11%

Material Quality6%

Value For Money4%

Advertised Vs Actual Product3%

Thickness2%

Quality-Overall2%

Age Suitability2%

Display Colors2%

Common questions

Is flamingo blanket profitable to sell on Amazon United States?: The niche generates $23K/yr across 43 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the flamingo blanket niche?: 40 brands and 46 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in flamingo blanket?: Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 2.5%.
When does demand for flamingo blanket peak?: Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
What does it cost to enter the flamingo blanket niche?: Listings span $8.89–$34.51; the average listing price is $18.60 (sweet spot $15–$100). The average incumbent carries 1,116 reviews — the moat a new listing must climb.