Is flamingo beach towel profitable to sell on Amazon United States?

The niche generates $26K/yr across 44 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is +96.6%. Flapen's verdict: Worth a look (64/100).

How competitive is the flamingo beach towel niche?

36 brands and 40 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in flamingo beach towel?

Top complaints mined from reviews: Thickness, Quality-Overall, Material Quality. The return rate is 3.0%.

When does demand for flamingo beach towel peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.2× the quietest.

What does it cost to enter the flamingo beach towel niche?

Listings span $4.21–$42.22; the average listing price is $17.10 (sweet spot $15–$100). The average incumbent carries 486 reviews — the moat a new listing must climb.

flamingo beach towel

Worth a look

Shows demand growing +96.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Great+96.6%

90-day search growth — must beat 0% to launch

Brand share

Great49%

top-5 brand share — no brand owns this niche

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$17.10

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Review moat

Great485.86

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.21–$42.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good3.0%

return rate — above 5% kills the launch gate

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$26K

$26K/yr · 47K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, flamingo beach towel is a $26K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 64/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

flamingo beach towel market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $26K–$34K; units × avg price
Conversion rate: 3.2%
Avg BSR: #686
Page quality: 0%
Prime: 93%
Sponsored: 82%
Out of stock: 10.5%
Avg brand age: 28 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

Top-5 brand share

49%

Top 20: 85%

Top-5 click share

36%

Top 20: 77%

Open market

48%

LIVILAN14%
MelonBoat13%
COMFAR12%
Softerry6%
Tudomro4%
Lumina Garden4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +96.6% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.2×

Open Trend

Top flamingo beach towel search terms

flamingo beach towel29K/yr +110.2%3.2% conv.
flamingo towel11K/yr +98.4%3.1% conv.
flamingo towels8K/yr +39.6%1.2% conv.

All search terms

Top flamingo beach towel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COMFAR Flamingo Microfiber Beach Towel for Women/Adults Cute Personalized Beach Towels Bulk Big Extra Large Beach Towels Oversized Clearance Quick Dry Sand Free Pool Towel 30x 60

COMFAR$10.784.1★1,262 rev

LIVILAN Blue Flamingo Beach Towel for Girls Kids 30x60 Microfiber Thin Soft Bath Swimming Pool Travel Towel Oversized Quick Dry Sand Free Lightweight Beach Towel Flamingo Gifts for Women

LIVILAN$13.854.1★613 rev

Oversized Beach Towel for Women Adults 35x72 Large Sand-Resist Beach Towel Quick-Dry Compact Towel with Hawaiian-Inspired Flamingos Double Side Printed Design Absorbent Beach Towel for Pool Travel

MelonBoat$11.724.3★74 rev

Softerry Flamingo Stripes Beach Towel 28 x 55 inches 100% Cotton (28 x 55 Flamingo Stripes)

Softerry$16.624.4★206 rev

Tudomro 4 Pcs Oversized Beach Towels Flamingo Microfiber Large Pool Towels for Adults Women Men Summer Striped Soft Quick Dry Swimming Towels for Travel Bath Swim Yoga Camping 28 x 60

Tudomro$29.803.6★20 rev

Newest

by launch date

TEHALK Flamingo Beach Towel for Women/Adults/Girls/Kids/Toddler Personalized Microfiber Quick Dry Pool Towels Soft Lightweight Beach Towel Ideal for Summer Family Travel Outdoor Activities 30x 60

TEHALK$10.0829 rev

2mo ago

Jonathan Adler Oversized Velour Printed Beach Towel 35 x 70 Flamingo

Jonathan Adler$31.177 rev

3mo ago

GAIIIIYOU Pink Flamingo Microfiber Beach Towel Lightweight Towel for Women Pool Swim Beach Essentials

GAIIIIYOU$16.4612 rev

3mo ago

TiLegen Microfiber Blue Flamingo Beach Towel Oversized 71x35 Inch Sand Free Quick Dry Lightweight Beach Pool Camping Cruise Travel Essentials for Adults Kids

TiLegen$15.1326 rev

5mo ago

Oversized Beach Towel Thin Pink Blue Flamingo Palm Leaf Pool Towel Large Lightweight Sand Resistant Quick Dry Soft Absorbent Compat Personalized Towels for Adult Summer Swim Camping Travel 35x71

MelonBoat$14.017 rev

5mo ago

What buyers say about flamingo beach towel

What buyers praise and complain about, mined from review topics.

What buyers love

Color18%

“The colors are bright”

Quality-Overall10%

“Excellent product”

Soft Feel8%

“It feels soft to the touch”

Design-Overall6%

“Design is Nice”

Size-Overall5%

“Just right on size”

Absorbency3%

“Fairly thick & absorbing”

Advertised Vs Actual Product3%

“it is just as pictured”

Weight Light3%

“light which makes it super portable”

Shape/Style2%

“Very chic”

Value For Money2%

“For the price, you cant beat this towel”

What buyers complain about

Thickness23%

“Thin”

Quality-Overall17%

“Very Thin Quality”

Material Quality8%

“Horrible material”

Value For Money4%

“I guess thats why its so cheap”

Absorbency4%

“Absorbs almost zero water”

Color3%

“Not the color shown”

Thin2%

“Little thin”

Advertised Vs Actual Product2%

“Description does not match the product”

Size-Overall2%

“when I opened it up it did get bigger”

Gifting Purpose1%

“These were embarrassing to give as Christmas presents”

Top return reasons

Thin25%

Material Quality22%

Quality-Overall16%

Size-Overall9%

Advertised Vs Actual Product6%

Thickness5%

Color4%