fitz and floyd everyday white
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Review moat
Great199.72avg incumbent reviews — the moat a new listing must climb
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$61.47avg listing price — sweet spot $15–$100
Price range
Okay$11.11–$184.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$120K$120K/yr · 228K searches
Returns
Bad5.2%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fitz and floyd everyday white is a $120K/yr Amazon United States market (228K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
fitz and floyd everyday white market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $154K–$184K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #3,242
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 22%
- Out of stock
- 7.0%
- Avg brand age
- 44 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
23
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
26%
Top 20: 57%
Open market
0%
- Fitz & Floyd65%
- Everyday White31%
- F&L CLASSIC2%
- WishDeco1%
- 222 Fifth1%
- FADFAY0%
- Open — no brand owns it (1 brand, 0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.1×
Top fitz and floyd everyday white search terms
- fitz and floyd111K/yr
- fitz and floyd dinnerware18K/yr
- fitz and floyd christmas63K/yr
- everyday white by fitz and floyd8K/yr
- fitz and floyd toulouse3K/yr
- fitz and floyd everyday white3K/yr
- nevaeh white by fitz and floyd3K/yr
- fritz and floyd3K/yr
- everyday white porcelain4K/yr
- fitz & floyd3K/yr
Top fitz and floyd everyday white products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Everyday White by Fitz and Floyd Beaded 16 Piece Dinnerware Set Service for 4
Everyday White$71.874.5★223 rev
Everyday White by Fitz and Floyd Nevaeh Pasta Bowl Set of 4
Everyday White$32.114.7★88 rev
Fitz and Floyd Sicily Green 12-Piece Dinnerware Set - Stoneware Plates and Bowls Set for 4 Floral Green and White Dish Set Microwave and Dishwasher Safe
Fitz & Floyd$84.514.6★112 rev
Fitz & Floyd Fitz and Floyd Toulouse Soup Tureen with Ladle 3.5 Quart Blue
Fitz & Floyd$121.684.8★64 rev
Fitz & Floyd Fitz and Floyd Toulouse Pitcher 2 1/2-Quart Green
Fitz & Floyd$47.374.8★83 rev
Newest
by launch date
Fitz and Floyd Poinsettia Holiday Santa Clause with Staff Cardinal Bird Ceramic Figurine Christmas Collectible Dcor 17.5 Inch
Fitz & Floyd$184.254 rev
F&L CLASSIC RFID Blocking Mens Tri-fold Vintage Biker Cowhide Leather Steel Chain Wallet Snap closure brown flag 315-100
F&L CLASSIC$38.663,677 rev
Fitz and Floyd Santa Crimson Holiday Ceramic Cookie Jar Christmas Treat Kitchen Countertop Storage Jar with Removable Lid 10 Inch
Fitz & Floyd$83.508 rev
Fitz and Floyd Meadow Floral Pitcher Vase 2.5 Quart
Fitz & Floyd$46.0530 rev
Fitz and Floyd Meadow Cookie Jar 9 Inch
Fitz & Floyd$40.6125 rev
Trending
90-day click momentumF&L CLASSIC RFID Blocking Mens Tri-fold Vintage Biker Cowhide Leather Steel Chain Wallet Snap closure brown flag 315-100
F&L CLASSIC$38.664.2★
Fitz & Floyd Fitz and Floyd Toulouse Pitcher 2 1/2-Quart Green
Fitz & Floyd$47.374.8★
Fitz & Floyd Fitz and Floyd Toulouse Centerpiece Serving Bowl 23 Inch Blue
Fitz & Floyd$140.114.2★
Fitz and Floyd Dapper Rabbit Female Ceramic Figurine 20 inch
Fitz & Floyd$165.794.8★
Fitz & Floyd Fitz and Floyd Toulouse Soup Tureen with Ladle 3.5 Quart Blue
Fitz & Floyd$121.684.8★
What buyers say about fitz and floyd everyday white
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“The colors were soft”
“Really love the size”
“Worth the price”
“the design is beautiful”
“Feels durable”
“Just what I needed”
“Plus, they stack beautifully and clean up easily in the dishwasher”
“Not flimsy”
“which is really convenient for everyday use”
What buyers complain about
“the holes are very small”
“Bad color”
“Quality control could be better”
“Much heavier than I expected”
“Its not deep enough to hold a traditional teacup in place”
“however feels pricey to what they are”
“The tray has started to peel within a month of ownership”
“Doesn't look like picture”
“this wallet can't do it”
“some of the plates are too flat then others are almost like a large bowl”
Top return reasons
Common questions
- Is fitz and floyd everyday white profitable to sell on Amazon United States?
- The niche generates $120K/yr across 74 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (36/100).
- How competitive is the fitz and floyd everyday white niche?
- 7 brands and 23 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in fitz and floyd everyday white?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 5.2% — above our launch gate.
- When does demand for fitz and floyd everyday white peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 5.1× the quietest.
- What does it cost to enter the fitz and floyd everyday white niche?
- Listings span $11.11–$184.25; the average listing price is $61.47 (sweet spot $15–$100). The average incumbent carries 200 reviews — the moat a new listing must climb.