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Fishing Birthday Decorations

Pass

Fishing Birthday Decorations scores 65 out of 100, a Pass. Shoppers spend an estimated $414K a year here, search demand grew +68.6% this quarter, and an estimated 3.7% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 49
Market size
$414K/yr665K searches / yr
90-day growth
+68.6%search demand this quarter
Competition
31%top-5 click share · 42 brands · 57 sellers

Flapen Score

Fishing Birthday Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Fishing Birthday Decorations is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fishing Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Fishing Birthday Decorations 665K times last year and spent an estimated $414K. The top 5 brands take 44% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 665K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +68.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $414K a year.

Searches, last 12 months
665K
Growth, 90 days vs prior 90
+68.6%
Conversion, latest week
3.7%
Market size, estimated
$414Ka year
Peak month
July4.3× the quietest month
Top search term
fishing birthday party decorations163K searches a year

02 · Price

A sale here is worth $16.65.

Listings sell for $16.65 on average, from $5.64 to $43.23. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $16.65 that is $4K to $8K a year per listing.

Average price
$16.65inside the $15 to $100 sweet spot
Price range
$5.64–$43.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #1,847 within Party Packs. It carries 187 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#1,847in Party Packs
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
187per listing
Listings tracked
53

04 · Newcomers

11 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
11Amazon's first-year sales bar
Average brand age
28 months

Products

Top Fishing Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

42 falling

Sellers

57

Top-5 brand share

44%

Top 20: 82%

Top-5 click share

31%

Top 20: 71%

Open market

51%

  • Brand 117%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Fishing Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.3×

Search terms

Top Fishing Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fishing birthday party decorations163K/yr
  • fishing party decorations77K/yr
  • fishing birthday decorations46K/yr
  • fishing themed party decorations43K/yr
  • fish birthday party decorations41K/yr
  • fish party decorations35K/yr
  • fishing decorations for party28K/yr
  • fishing decorations28K/yr
  • gone fishing party decorations27K/yr
  • fishing birthday26K/yr

Reviews and returns

What reviews say buyers love and hate about Fishing Birthday Decorations

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
3.7%of orders come back
“Bigger than I thought which was great”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fishing Birthday Decorations questions

Answered from the same tracked data.