Is fish shower curtain profitable to sell on Amazon United States?

The niche generates $104K/yr across 84 tracked products. 1 of 25 products launched in the last 360 days are still selling. 90-day search growth is +10.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the fish shower curtain niche?

63 brands and 74 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 29% of demand.

What do buyers complain about in fish shower curtain?

Top complaints mined from reviews: Thickness, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.1%.

When does demand for fish shower curtain peak?

Demand peaks in Jul; the busiest month runs 1.9× the quietest.

What does it cost to enter the fish shower curtain niche?

Listings span $7.08–$27.27; the average listing price is $16.60 (sweet spot $15–$100). The average incumbent carries 596 reviews — the moat a new listing must climb.

fish shower curtain

Worth a look

Shows no brand lock-in (top 5 brands take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible29%

top-5 brand share — no brand owns this niche

Competition

Great21%

top-5 click share — an open shelf

Avg price

Great$16.60

avg listing price — sweet spot $15–$100

Review moat

Good596.1

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good$7.08–$27.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+10.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$104K

$104K/yr · 312K searches

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, fish shower curtain is a $104K/yr Amazon United States market (312K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Jul. Verdict: Worth a look — 56/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

fish shower curtain market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $83K–$100K; units × avg price
Conversion rate: 2.0%
Avg BSR: #1,447
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 7.8%
Avg brand age: 34 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

63 falling

Sellers

Top-5 brand share

29%

Top 20: 68%

Top-5 click share

21%

Top 20: 52%

Open market

68%

Final Friday9%
Mocsicka7%
Generic5%
Qulkws4%
Bonhause4%
Aeyadis4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.9×

Open Trend

Top fish shower curtain search terms

fish shower curtain102K/yr +36.3%0.9% conv.
turtle shower curtain64K/yr +8.8%1.4% conv.
sea turtle shower curtain59K/yr +3.3%1.6% conv.
shower curtain fish23K/yr +16.3%1.1% conv.
fish shower curtains for bathroom19K/yr -36.1%1.4% conv.
underwater shower curtain10K/yr -2.8%0.9% conv.
turtle shower curtains for bathroom8K/yr -13.5%1.0% conv.
water shower curtain8K/yr -1.3%0.5% conv.
aquarium shower curtain6K/yr +4.9%1.1% conv.
shower curtain turtle7K/yr -10.9%2.6% conv.

All search terms

Top fish shower curtain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Final Friday Nautical Green Sea Turtles Beach Theme Fabric Shower Curtain Sets Bathroom Blue Ocean Decor with Grommets and Hooks - 72 x 72 Inch Teal

Final Friday$14.434.7★5,953 rev

Qulkws Goldfish Clear Shower Curtain Liner 72x78 Inches Waterproof PEVA Lightweight Bath Fashion Shower Curtain Cute Bathroom Showers Liner with 12 Grommets Hooks for Bathroom Bathtub Decor

Qulkws$13.444.2★17 rev

Sanzugh Rustic Cabin Fishing Shower Curtain Country Lake House River Fish Hunting Fabric Shower Curtains Set for Men Bathroom Decorative with Hooks 72 X 72 Inch Camo Bath Decor

Sanzugh$19.414.7★182 rev

Imirell Ocean Fish Shower Curtain 72Wx72H Inches Summer Underwater Scenery Tropical Fishes Starfish Beach Corals in The Deep Sea Undersea World Kids Fabric Waterproof Polyester with 12 Hooks Plastic

Imirell$17.974.5★90 rev

Aeyadis Colorful Fish Shower Curtain Ocean Swiming Fishes Cartoon White Minimalist Shower Curtains Decor for Bathroom Set Washable Fabric Cloth Waterproof with 12 Hooks 72x72 Inch

Aeyadis$17.604.4★109 rev

Newest

by launch date

AmazerBath Fish Shower Curtain Geometric Shaped Fish Bathroom Shower Curtain with 12 Shower Curtain Hooks Rustic Fabric Shower Curtain Set 72x72 Inches

AmazerBath$14.534,502 rev

3mo ago

TYTYUU Sea Turtle Shower Curtain Blue Ocean Beach Coastal Shower Curtains for Bathroom Nautical Waterproof Fabric Bathroom Decor 72x72 inches

TYTYUU$14.8346 rev

3mo ago

Yohasho Colorful Fish Shower Curtain Ocean Underwater World Polyester Waterproof Shower Curtain Sets with Hooks 72x72 Inches (Green)

Yohasho$16.7715 rev

5mo ago

Qulkws Goldfish Clear Shower Curtain Liner 72x78 Inches Waterproof PEVA Lightweight Bath Fashion Shower Curtain Cute Bathroom Showers Liner with 12 Grommets Hooks for Bathroom Bathtub Decor

Qulkws$13.4417 rev

11mo ago

Imirell Ocean Fish Shower Curtain 72Wx72H Inches Summer Underwater Scenery Tropical Fishes Starfish Beach Corals in The Deep Sea Undersea World Kids Fabric Waterproof Polyester with 12 Hooks Plastic

Imirell$17.9790 rev

1y ago

What buyers say about fish shower curtain

What buyers praise and complain about, mined from review topics.

What buyers love

Color22%

“Colors are beautiful”

Quality-Overall14%

“Quality is clear”

Advertised Vs Actual Product8%

“As advertised”

Value For Money6%

“Great value”

Design-Overall6%

“Cute designs”

Upholstery/Fabric Quality4%

“The fabric has a nice feel”

Size-Overall4%

“Fits as expected”

Material Quality4%

“Soft material”

Brightness/Shine/Glow3%

“Very bright colors”

Water Resistance3%

“It's pretty and I like that it is waterproof”

What buyers complain about

Thickness15%

“Mats were not as thick”

Advertised Vs Actual Product13%

“Nothing like the picture”

Quality-Overall9%

“Not great quality”

Size-Overall7%

“The only thing is that the rings are small and tight”

Weight Light6%

“Shower curtain is not durable and very lightweight”

Strength5%

“Thin and flimsy”

Print Quality4%

“Printed all wonky the black part of the eye was not in the eye”

Value For Money3%

“Looks cheaper in person”

Color3%

“the color is very dark pigment”

Water Resistance3%

“because it is not water resistant”

Top return reasons

Color25%

Size-Overall18%

Material Quality14%

Advertised Vs Actual Product12%

Quality-Overall5%

Thin5%

Print Quality3%

Display Colors3%

Value For Money2%

Design-Overall2%

Common questions

Is fish shower curtain profitable to sell on Amazon United States?: The niche generates $104K/yr across 84 tracked products. 1 of 25 products launched in the last 360 days are still selling. 90-day search growth is +10.6%. Flapen's verdict: Worth a look (56/100).
How competitive is the fish shower curtain niche?: 63 brands and 74 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 29% of demand.
What do buyers complain about in fish shower curtain?: Top complaints mined from reviews: Thickness, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.1%.
When does demand for fish shower curtain peak?: Demand peaks in Jul; the busiest month runs 1.9× the quietest.
What does it cost to enter the fish shower curtain niche?: Listings span $7.08–$27.27; the average listing price is $16.60 (sweet spot $15–$100). The average incumbent carries 596 reviews — the moat a new listing must climb.