Is fish balloons profitable to sell on Amazon United States?

The niche generates $82K/yr across 61 tracked products. 6 of 28 products launched in the last 360 days are still selling. 90-day search growth is +51.8%. Flapen's verdict: Worth a look (61/100).

How competitive is the fish balloons niche?

37 brands and 68 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in fish balloons?

Top complaints mined from reviews: Size-Overall, Inflation/Deflation, Advertised Vs Actual Product. The return rate is 2.3%.

When does demand for fish balloons peak?

Demand peaks in May–Jun–Jul; the busiest month runs 4.2× the quietest.

What does it cost to enter the fish balloons niche?

Listings span $5.72–$19.39; the average listing price is $11.77 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.

fish balloons

Worth a look

Shows a thin review moat (91 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Incredible91.46

avg incumbent reviews — the moat a new listing must climb

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Growth

Good+51.8%

90-day search growth — must beat 0% to launch

Returns

Good2.3%

return rate — above 5% kills the launch gate

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.77

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.72–$19.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$82K

$82K/yr · 137K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, fish balloons is a $82K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

fish balloons market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $71K–$94K; units × avg price
Conversion rate: 5.1%
Avg BSR: #3,952
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 6.2%
Avg brand age: 27 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

Top-5 brand share

44%

Top 20: 90%

Top-5 click share

29%

Top 20: 74%

Open market

51%

kozee17%
baoonworlld9%
MingKe Studio6%
LYXIHAP6%
partyshinydiao5%
Faifête5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +51.8% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.2×

Open Trend

Top fish balloons search terms

fish balloons78K/yr +51.8%4.4% conv.
fish balloon19K/yr +50.0%4.2% conv.
fishing balloons17K/yr +67.3%3.8% conv.
fish balloons decoration8K/yr +41.4%3.9% conv.
bass balloons5K/yr +51.0%4.8% conv.
fish foil balloons4K/yr +42.5%3.6% conv.
fish balloon arch4K/yr +21.0%1.9% conv.
fish ballons3K/yr +69.4%5.5% conv.

All search terms

Top fish balloons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

4 Pcs Large Sea Bass Foil Balloons Realistic Fish Balloons for Ofishally One Birthday Decorations Gone Fishing Theme Party Supplies Lets Go Fishing Baby Shower Fisherman Birthday Decor

kozee$14.395.0★13 rev

7pc Fish Balloon Set with Fishing Net 3 Carp & 3 Tuna Foil Balloons for Fishing Birthday Party Decorations Gone Fishing Baby Shower Ofishally One Retirement Sea Animal Balloons Net Decor

MingKe Studio$15.034.1★29 rev

6 Pcs Sea bass carp Fish Balloons - Ofishally One Birthday Fishing Party Decoration Gone Fisherman Theme Birthday Decor Fish Themed Party Lets Go Fishing Party Fishman Baby Shower

kozee$15.763.7★22 rev

6PCS Fish Balloons Fishing Foil Balloon Realistic Carp Tuna Balloons for Fishing Theme Party Decorations Birthday Party Supplies

LYXIHAP$7.394.3★18 rev

Fishing Balloon Fish Balloons Ofishally One Birthday Decorations Fishing Birthady Party Decorations Lets Go Fishing Fishing Baby Shower Decoration Gone Fishing Party Decor Buoy Balloons

Faifête$14.565.0★9 rev

Newest

by launch date

6 Pcs Sea bass carp Fish Balloons - Ofishally One Birthday Fishing Party Decoration Gone Fisherman Theme Birthday Decor Fish Themed Party Lets Go Fishing Party Fishman Baby Shower

kozee$15.7622 rev

2mo ago

4 Pcs Large Sea Bass Foil Balloons Realistic Fish Balloons for Ofishally One Birthday Decorations Gone Fishing Theme Party Supplies Lets Go Fishing Baby Shower Fisherman Birthday Decor

kozee$14.3913 rev

3mo ago

TUJKGBA 6 Pcs Fish Balloons 35 Inch Foil Realistic Carp Tuna Salmon Balloons Ocean Under the Sea Party Balloons for Fishing Party Decorations Underwater Theme Party Pool Party Supplies

TUJKGBA$10.302 rev

3mo ago

5Pcs Fishing Balloons Set for O-fishally One Fishing Birthday Party/Fish Bobber Fishing Rod Balloons Gone Fishing Birthday Little Fisherman Fathers Day Party Fishing Tournament Party Decor

baoonworlld$11.9610 rev

5mo ago

Fishing Bobber Foil Balloons Red & White Float Balloons for Fishing Theme Party Ofishally One Birthday Decorations Outdoor & Camping Decorations

partyshinydiao$9.9413 rev

5mo ago

What buyers say about fish balloons

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Great value and good quality kit”

Color15%

“Great color”

Size-Overall12%

“I love all the variety of sizes that come in this pack”

Value For Money8%

“Worth the money”

Fun/Entertainment Experience7%

“they were such a fun addition to our setup”

Durability7%

“Durable”

Inflation/Deflation5%

“They were easy to inflate”

Advertised Vs Actual Product4%

“Better than expected”

Ease Of Use4%

“Easy to use”

Design-Overall3%

“The designs are really cute”

What buyers complain about

Size-Overall22%

“Bobbers were smaller than I thought”

Inflation/Deflation13%

“two of them became deflated within an hour”

Advertised Vs Actual Product6%

“just not in the picture”

Durability3%

“Didnt hold up”

Value For Money3%

“Expensive to blow up. not their fault”

Quality-Overall3%

“poor quality”

Color3%

“Color Varied from Photo”

Ease Of Use3%

“we weren't able to even use them”

Add-Ons/Attachments3%

“the attachments to hang them was upside down”

Weight Heavy2%

“the small baloons are too heavy for the amout of helium they can fit”

Top return reasons

Size-Overall38%

Color14%

Inflation/Deflation10%

Value For Money8%

Advertised Vs Actual Product8%

Leak-Proof7%

Functionality-Overall5%