First Time Grandma

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +58.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months

115K

Growth, 90 days vs prior 90

+58.9%

Conversion, latest week

4.3%

Market size, estimated

$170Ka year

Peak month

December8.7× the quietest month

Top search term

willow tree grandma31K searches a year

Listings sell for $34.23 on average, from $18.78 to $62.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $34.23 that is $3K to $9K a year per listing.

Average price

$34.23inside the $15 to $100 sweet spot

Price range

$18.78–$62.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$3K–$9K

Returns

1.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #1,119 within Collectible Figurines. It carries 3,901 reviews at 4.88 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

95%

Out of stock, average day

2.5%

Average rank

#1,119in Collectible Figurines

Average rating

4.88 starsAmazon United States average 4.42 stars

Average reviews

3,901per listing

Listings tracked

20

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

24 months