Is First Date Plaque profitable to sell on Amazon United States?

Flapen scores First Date Plaque 40 out of 100 on Amazon United States, a Fail. Shoppers spend $35K a year across 14 tracked products. 2 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew -57.7% in the last 90 days.

How competitive is the First Date Plaque niche on Amazon United States?

7 brands and 7 sellers compete in First Date Plaque on Amazon United States. The top 5 First Date Plaque products take 70% of clicks, and the top 5 brands take 95%.

What do buyers complain about in First Date Plaque?

First Date Plaque buyers on Amazon United States complain most about Quality-Overall, Advertised Vs Actual Product, and Value For Money. An estimated 0.0% of orders come back.

When does demand for First Date Plaque peak?

Search demand for First Date Plaque on Amazon United States peaks in Jan–Feb–Dec, and the busiest month runs 4.9× the quietest.

What does it cost to enter the First Date Plaque niche?

First Date Plaque sells for $38.90 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $22.80 to $94.83. The average product has 220 reviews, the count a new listing must catch up to.

First Date Plaque

Fail

Demand is soft, at -57.7% this quarter, so First Date Plaque is a Fail.

Flapen Score: 40
40 / 100Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size: $35K/yr28K searches / yr
90-day growth: -57.7%search demand this quarter
Competition: 70%top-5 click share · 7 brands · 7 sellers

Flapen Score

First Date Plaque against its category

The dotted line is the Home & Kitchen average. Past it, First Date Plaque is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The First Date Plaque market on Amazon at a glance

Shoppers on Amazon United States searched for First Date Plaque 28K times last year and spent an estimated $35K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -57.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months: 28K
Growth, 90 days vs prior 90: -57.7%
Conversion, latest week: 3.2%
Market size, estimated: $35Ka year
Peak month: February4.9× the quietest month
Top search term: where we met map gift10K searches a year

02 · Price

A sale here is worth $38.90.

Listings sell for $38.90 on average, from $22.80 to $94.83. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $38.90 that is $0 to $4K a year per listing.

Average price: $38.90inside the $15 to $100 sweet spot
Price range: $22.80–$94.83
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 100–250
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #10,270 within Decorative Signs & Plaques. It carries 220 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 0%
Out of stock, average day: 5.8%
Average rank: #10,270in Decorative Signs & Plaques
Average rating: 4.44 starsAmazon United States average 4.42 stars
Average reviews: 220per listing
Listings tracked: 14

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 6
Successful launches: 2Amazon's first-year sales bar
Average brand age: 21 months

Products

Top First Date Plaque products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Brand 155%
Brand 225%
Brand 38%
Brand 44%
Brand 53%
Brand 63%
Open — no brand owns it (1 brand, 3%)

Demand

First Date Plaque search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.9×

Search terms

Top First Date Plaque search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

where we met map gift10K/yr -65.4%2.1% conv.
where we met gifts6K/yr -46.8%1.3% conv.
where it all began map for couples3K/yr -2.4%0.0% conv.
where we met5K/yr -59.5%1.8% conv.
first date plaque4K/yr -71.7%2.8% conv.
our first date map plaque2K/yr -57.1%0.7% conv.

Reviews and returns

What reviews say buyers love and hate about First Date Plaque

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Gifting Purpose”

21%of negative reviews mention “Quality-Overall”

<0.1%of orders come back, a rate Amazon rounds to zero

“Poor quality control”

A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

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FAQ

Common First Date Plaque questions

Answered from the same tracked data.

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