First Birthday Hat

Shoppers searched for this 486K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $227K a year.

Searches, last 12 months

486K

Growth, 90 days vs prior 90

-6.3%

Conversion, latest week

3.8%

Market size, estimated

$227Ka year

Peak month

January1.9× the quietest month

Top search term

first birthday hat62K searches a year

Listings sell for $12.27 on average, from $4.40 to $19.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $12.27 that is $1K to $3K a year per listing.

Average price

$12.27under the $15 to $100 sweet spot

Price range

$4.40–$19.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

5.8%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #527 within Headwear. It carries 299 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#527in Headwear

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

299per listing

Listings tracked

104

23 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

23

Successful launches

1Amazon's first-year sales bar

Average brand age

27 months