Is first aid box profitable to sell on Amazon United States?

The niche generates $182K/yr across 50 tracked products. 12 of 13 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Worth a look (60/100).

How competitive is the first aid box niche?

36 brands and 79 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in first aid box?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.9%.

When does demand for first aid box peak?

Demand peaks in Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the first aid box niche?

Listings span $6.79–$54.49; the average listing price is $23.91 (sweet spot $15–$100). The average incumbent carries 902 reviews — the moat a new listing must climb.

first aid box

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.91

avg listing price — sweet spot $15–$100

Brand share

Great41%

top-5 brand share — no brand owns this niche

Price range

Great$6.79–$54.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Review moat

Good902.24

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+17.1%

90-day search growth — must beat 0% to launch

Market size

Okay$182K

$182K/yr · 342K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, first aid box is a $182K/yr Amazon United States market (342K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Aug. Verdict: Worth a look — 60/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

first aid box market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $143K–$191K; units × avg price
Conversion rate: 2.2%
Avg BSR: #395
Page quality: 0%
Prime: 98%
Sponsored: 92%
Out of stock: 7.8%
Avg brand age: 46 months
Avg seller age: 157 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

Top-5 brand share

41%

Top 20: 87%

Top-5 click share

37%

Top 20: 74%

Open market

53%

ANYPROLUS10%
Lassos Boutique8%
ARSTPEOE8%
CTIME8%
BTSKY7%
XPAPOV5%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +17.1% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.7×

Open Trend

Top first aid box search terms

first aid box160K/yr +12.4%1.3% conv.
first aid box empty58K/yr +19.6%1.6% conv.
first aid kit box31K/yr +21.2%1.3% conv.
empty first aid box22K/yr +7.9%1.6% conv.
first aid kit box empty13K/yr +4.6%1.8% conv.
first aid kit container11K/yr +21.5%1.1% conv.
first aid container empty10K/yr +44.7%1.6% conv.
empty first aid organizer7K/yr +35.4%0.8% conv.
first aid tackle box6K/yr +51.7%0.8% conv.
first aid kit container empty6K/yr +49.8%1.6% conv.

All search terms

Top first aid box products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

15QT Clear Medicine Organizer Box with Handle Plastic Medicine Container with Tray First Aid Box Empty Thickened Medicine Storage Organizer Multipurpose Medication Organizer Storage White

ANYPROLUS$29.134.7★206 rev

Lassos Boutique Retro Enameled First Aid Box for Medicine Storage and Home Decor with Lid and Removable Tray

Lassos Boutique$31.374.6★314 rev

ARSTPEOE 3-Tier Medicine Organizer - Portable Medicine Cabinet with Handle

ARSTPEOE$24.034.5★1,184 rev

BTSKY 3-Layer Plastic Dividing Storage Box Craft Organizer and Storage

BTSKY$20.374.3★1,176 rev

CTIME 3-Tier Medicine Organizer - Portable Medicine Cabinet with Handle

CTIME$28.804.4★1,973 rev

Newest

by launch date

MiimGogo First Aid Bag Empty 12 x 9 x 7 Red Medical Bag Red Pill Bottle Organizer Portable Emergency Bag Travel Medicine Kit Storage Case First Aid Box for Car Home Office Dorm Outdoor (Small)

MiimGogo$25.7824 rev

6mo ago

15QT Clear Medicine Organizer Box with Handle Plastic Medicine Container with Tray First Aid Box Empty Thickened Medicine Storage Organizer Multipurpose Medication Organizer Storage White

ANYPROLUS$29.13206 rev

6mo ago

HEY FOLY 15qt White Medicine Organizer Storage Box with Tray Plastic First Aid Box Empty Thickened Medicine Container Chest Multipurpose Medical Case with Labels Medicine Caddy with Lids Handles

HEY FOLY$25.21306 rev

10mo ago

XPAPOV Travel Medicine Bag Organizer Medical Bag Empty for First Responder Storage Emergency Medical for Home Travel Camping Car Hiking & Outdoor Emergencies (Pink)

XPAPOV$9.95150 rev

10mo ago

CTIME 4-Tier Medicine Organizer - Portable Medicine Cabinet with Handle

CTIME$32.641,973 rev

11mo ago

What buyers say about first aid box

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall15%

“Fits lots of stuff”

Quality-Overall13%

“Amazing quality”

Storage Capacity9%

“Good space”

Value For Money8%

“Decent price”

Ease Of Use7%

“easy to access”

Advertised Vs Actual Product6%

“As advertised”

Organizing Capabilities5%

“is perfect for organizing”

Strength5%

“Very strong case”

Compactness4%

“Compact package”

Portability4%

“Portable and convenient”

What buyers complain about

Size-Overall23%

“Its small”

Quality-Overall8%

“I feel like the quality is even lower”

Durability7%

“Broken”

Strength7%

“Very flimsy”

Locking Mechanism4%

“Wont lock”

Material Quality4%

“The material if flimsy”

Value For Money3%

“Not worth the money”

Advertised Vs Actual Product2%

“Deceiving”

Defective Material/Parts2%

“Parts do not snap well together”

Ease Of Use2%

“A little hard to snap”

Top return reasons

Size-Overall61%

Defective Material/Parts7%

Advertised Vs Actual Product5%

Locking Mechanism3%

Value For Money3%

Quality-Overall3%

Material Quality3%

Functionality-Overall2%

Strength2%

Storage Capacity2%

Common questions

Is first aid box profitable to sell on Amazon United States?: The niche generates $182K/yr across 50 tracked products. 12 of 13 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Worth a look (60/100).
How competitive is the first aid box niche?: 36 brands and 79 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in first aid box?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.9%.
When does demand for first aid box peak?: Demand peaks in Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the first aid box niche?: Listings span $6.79–$54.49; the average listing price is $23.91 (sweet spot $15–$100). The average incumbent carries 902 reviews — the moat a new listing must climb.