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First Aid Box

Maybe

An estimated 0.9% of orders come back. But the products selling today already average 4.6★, so First Aid Box is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 49
Market size
$182K/yr342K searches / yr
90-day growth
+17.1%search demand this quarter
Competition
37%top-5 click share · 36 brands · 79 sellers

Flapen Score

First Aid Box against its category

The dotted line is the Home & Kitchen average. Past it, First Aid Box is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The First Aid Box market on Amazon at a glance

Shoppers on Amazon United States searched for First Aid Box 342K times last year and spent an estimated $182K. The top 5 brands take 41% of clicks. Demand peaks in Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
+17.1%
Conversion, latest week
2.2%
Market size, estimated
$182Ka year
Peak month
August1.7× the quietest month
Top search term
first aid box160K searches a year

02 · Price

A sale here is worth $23.91.

Listings sell for $23.91 on average, from $6.79 to $54.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $23.91 that is $0 to $2K a year per listing.

Average price
$23.91inside the $15 to $100 sweet spot
Price range
$6.79–$54.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #395 within Medicine Cabinets. It carries 902 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
98%
Out of stock, average day
7.8%
Average rank
#395in Medicine Cabinets
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
902per listing
Listings tracked
50

04 · Newcomers

12 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
12Amazon's first-year sales bar
Average brand age
46 months

Products

Top First Aid Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

79

Top-5 brand share

41%

Top 20: 87%

Top-5 click share

37%

Top 20: 74%

Open market

53%

  • Brand 110%
  • Brand 28%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

First Aid Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top First Aid Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • first aid box160K/yr
  • first aid box empty58K/yr
  • first aid kit box31K/yr
  • empty first aid box22K/yr
  • first aid kit box empty13K/yr
  • first aid kit container11K/yr
  • first aid container empty10K/yr
  • empty first aid organizer7K/yr
  • first aid tackle box6K/yr
  • first aid kit container empty6K/yr

Reviews and returns

What reviews say buyers love and hate about First Aid Box

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Its small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common First Aid Box questions

Answered from the same tracked data.