Firm Twin Mattress Topper
MaybeProducts sell for $69.32 on average, inside the sweet spot. But shoppers spend an estimated $50K a year here, so Firm Twin Mattress Topper is a Maybe.
- Flapen Score
- 56 / 100Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 4956
- Market size
- $50K/yr28K searches / yr
- 90-day growth
- +44.0%search demand this quarter
- Competition
- 33%top-5 click share · 20 brands · 25 sellers
Flapen Score
Firm Twin Mattress Topper against its category
The dotted line is the Home & Kitchen average. Past it, Firm Twin Mattress Topper is stronger. Inside it, weaker.
Market
The Firm Twin Mattress Topper market on Amazon at a glance
Shoppers on Amazon United States searched for Firm Twin Mattress Topper 28K times last year and spent an estimated $50K. The top 5 brands take 64% of clicks. Demand peaks in Jul–Aug. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- +44.0%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $50Ka year
- Peak month
- July2.4× the quietest month
- Top search term
- extra firm mattress topper twin19K searches a year
02 · Price
A sale here is worth $69.32.
Listings sell for $69.32 on average, from $21.32 to $125.58. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $69.32 that is $0 to $7K a year per listing.
- Average price
- $69.32inside the $15 to $100 sweet spot
- Price range
- $21.32–$125.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 26.3% of listings are out of stock. The average listing ranks #265 within Mattress Pads & Toppers. It carries 1,963 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 76%
- Out of stock, average day
- 26.3%
- Average rank
- #265in Mattress Pads & Toppers
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 1,963per listing
- Listings tracked
- 46
04 · Newcomers
18 of last year's 31 launches cleared the first-year sales bar.
31 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 31
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Firm Twin Mattress Topper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
20 falling
Sellers
25
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
33%
Top 20: 76%
Open market
27%
- Brand 116%
- Brand 215%
- Brand 311%
- Brand 411%
- Brand 510%
- Brand 69%
Demand
Firm Twin Mattress Topper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.4×
Search terms
Top Firm Twin Mattress Topper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- extra firm mattress topper twin19K/yr
- extra firm twin mattress topper7K/yr
- firm bed topper twin3K/yr
Reviews and returns
What reviews say buyers love and hate about Firm Twin Mattress Topper
We read the reviews and the return reasons for every product selling here.
“Not as thick as advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Firm Twin Mattress Topper questions
Answered from the same tracked data.