Firm Mattress Topper King

Shoppers searched for this 555K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

555K

Growth, 90 days vs prior 90

+10.2%

Conversion, latest week

1.9%

Market size, estimated

$1.3Ma year

Peak month

August1.8× the quietest month

Top search term

firm mattress topper king147K searches a year

Listings sell for $117.55 on average, from $30.03 to $316.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $117.55 that is $12K to $29K a year per listing.

Average price

$117.55above the $15 to $100 sweet spot

Price range

$30.03–$316.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$12K–$29K

Returns

2.4%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 28.3% of listings are out of stock. The average listing ranks #169 within Mattress Pads & Toppers. It carries 4,960 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

68%

Out of stock, average day

28.3%

Average rank

#169in Mattress Pads & Toppers

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

4,960per listing

Listings tracked

71

41 products launched here in the last 12 months. 34 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

41

Successful launches

34Amazon's first-year sales bar

Average brand age

33 months