Firm

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +82.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.

Searches, last 12 months

69K

Growth, 90 days vs prior 90

+82.8%

Conversion, latest week

1.0%

Market size, estimated

$212Ka year

Top search term

firm31K searches a year

Listings sell for $318.88 on average, from $2.38 to $1467.11. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $318.88 that is $0 to $32K a year per listing.

Average price

$318.88above the $15 to $100 sweet spot

Price range

$2.38–$1467.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$32K

Returns

0.2%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #397 within Mattresses & Box Springs. It carries 1,158 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

35%

Out of stock, average day

20.3%

Average rank

#397in Mattresses & Box Springs

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,158per listing

Listings tracked

83

60 products launched here in the last 12 months. 57 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

60

Successful launches

57Amazon's first-year sales bar

Average brand age

27 months