fireplace mantel decor
Skip itSoft demand (-31.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Incredible$22.99avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Okay$6.71–$183.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,350.82avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$69K$69K/yr · 295K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fireplace mantel decor is a $69K/yr Amazon United States market (295K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
fireplace mantel decor market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $46K–$57K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #195
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.6%
- Avg brand age
- 32 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
77 falling
Sellers
91
Top-5 brand share
31%
Top 20: 61%
Top-5 click share
24%
Top 20: 49%
Open market
66%
- Hanobe11%
- KIBAGA10%
- ooit4%
- DUOER3%
- Vanselia3%
- FEXIA3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.3% search growth over the last 90 days.Peak months: Jan, Aug · busiest ÷ quietest = 3.1×
Top fireplace mantel decor search terms
- rustic table decor43K/yr
- farmhouse coffee table decor27K/yr
- table top decorations20K/yr
- farmhouse tabletop decor16K/yr
- boho coffee table decor12K/yr
- living room centerpiece15K/yr
- table centerpieces for living room13K/yr
- fireplace mantel decorations16K/yr
- farmhouse kitchen table decor12K/yr
- chimney decorations for living room12K/yr
Top fireplace mantel decor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rustic Farmhouse Lantern Decor Set of 2 - Stylish Decorative Lanterns for Your Living Room Patio & Porch or Kitchen Dining Table - Modern Indoor/Outdoor Coffee Table Decor for Your Entire Home
KIBAGA$31.494.3★2,156 rev
Hanobe Round Wooden Candle Holder Trays for Coffee Table Distressed Finish
Hanobe$12.284.6★3,113 rev
DUOER 3 Pcs Mason Jar Centerpiece Table Decorations for Dining Table Decor Farmhouse Coffee Table Decor with Wood Tray and Led Light Table Centerpieces for Dining room Kitchen Living Bathroom Orange
DUOER$26.074.5★1,770 rev
FEXIA Boho Table Runner for Home Decor with Tassels 72 Inches Farmhouse Long Pottery Barn Furniture Rustic Macrame Burlap Table Decoration for Living Room Bridal Shower (12x72 Inches)
FEXIA$11.854.7★8,873 rev
Dnnnii Vintage Glass Farmhouse Vase - Handmade Rustic Lantern Planter with Bonus Artificial Flowers & LED Lights (Home Decor Centerpiece) Farmhouse Wedding/Easter Decor Housewarming Gift
Dnnnii$17.614.4★328 rev
Newest
by launch date
ZENLIV Rustic Modern Farmhouse Decor Set of 6 for Your Living Room
ZENLIV$45.7636 rev
Vintage Vase Set of 3 Ceramic Vintage Flower Vases Chinoiserie Decorative Home Decor Retro Floral Vase Rustic Farmhouse Decor for Table Bookshelf Mantel Kitchen Living Room Office - Green and Beige
ooit$30.98440 rev
Ceramic Vases Set of 3 Neutral Rustic Farmhouse Vase with Handle Decorative Flower Vases Home Decor Modern Boho Pampass Vase for Table Mantel Entryway Shelf Living Room Kitchen Bathroom - Brown
ooit$30.79673 rev
Dnnnii Vintage Glass Farmhouse Vase - Handmade Rustic Lantern Planter with Bonus Artificial Flowers & LED Lights (Home Decor Centerpiece) Farmhouse Wedding/Easter Decor Housewarming Gift
Dnnnii$17.61328 rev
Bessol Artificial Eucalyptus Stems in Glass Vase with Faux Water 13.5 Fake Plants for Home Decor Coffee Table Centerpieces Office Bathroom & Farmhouse Weddings - Faux Greenery Plants Decorations
Bessol$18.01589 rev
Trending
90-day click momentumZENLIV Rustic Modern Farmhouse Decor Set of 6 for Your Living Room
ZENLIV$45.764.6★
Vintage Vase Set of 3 Ceramic Vintage Flower Vases Chinoiserie Decorative Home Decor Retro Floral Vase Rustic Farmhouse Decor for Table Bookshelf Mantel Kitchen Living Room Office - Green and Beige
ooit$30.984.7★
Dnnnii Vintage Glass Farmhouse Vase - Handmade Rustic Lantern Planter with Bonus Artificial Flowers & LED Lights (Home Decor Centerpiece) Farmhouse Wedding/Easter Decor Housewarming Gift
Dnnnii$17.614.4★
Ouddy Decor Eucalyptus Garland Lush Artificial Greenery Faux Vines
Ouddy Decor$17.654.5★
Hanobe Round Wooden Candle Holder Trays for Coffee Table Distressed Finish
Hanobe$12.284.6★
What buyers say about fireplace mantel decor
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Beautifully crafted”
“As Described”
“Fits where I wanted it”
“Good value for money”
“The colors are accurate”
“Perfect lighting”
“The mat is Sturdy”
“I like the style of these”
“The fountain is lightweight”
What buyers complain about
“Thought this was big”
“Cheap quality”
“Very misleading”
“price is kind of high for what it is”
“It fell apart”
“Very brittle”
“Terrible color”
“Cheap materials”
“Poor battery life”
“Bad smell”
Top return reasons
Common questions
- Is fireplace mantel decor profitable to sell on Amazon United States?
- The niche generates $69K/yr across 96 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -31.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the fireplace mantel decor niche?
- 77 brands and 91 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 31% of demand.
- What do buyers complain about in fireplace mantel decor?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.2%.
- When does demand for fireplace mantel decor peak?
- Demand peaks in Jan–Aug; the busiest month runs 3.1× the quietest.
- What does it cost to enter the fireplace mantel decor niche?
- Listings span $6.71–$183.06; the average listing price is $22.99 (sweet spot $15–$100). The average incumbent carries 2,351 reviews — the moat a new listing must climb.