fireplace decorations
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Brand share
Incredible24%top-5 brand share — no brand owns this niche
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$24.65avg listing price — sweet spot $15–$100
Price range
Okay$6.71–$183.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,295.75avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$74K$74K/yr · 430K searches
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, fireplace decorations is a $74K/yr Amazon United States market (430K searches/yr). The top 5 brands hold 24% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
fireplace decorations market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $62K–$74K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #510
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.3%
- Avg brand age
- 33 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
89 falling
Sellers
107
Top-5 brand share
24%
Top 20: 53%
Top-5 click share
18%
Top 20: 44%
Open market
74%
- KIBAGA7%
- Hanobe5%
- Candeldo4%
- Vanselia4%
- ooit3%
- Ouddy Decor3%
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -26.5% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.5×
Top fireplace decorations search terms
- stone decor47K/yr
- fire place decor47K/yr
- fire place mantel decor48K/yr
- fireplace decorations53K/yr
- farmhouse coffee table decor27K/yr
- fire place decorations for the living room27K/yr
- table top decorations20K/yr
- decorative object11K/yr
- table centerpieces for living room13K/yr
- farmhouse kitchen table decor12K/yr
Top fireplace decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rustic Farmhouse Lantern Decor Set of 2 - Stylish Decorative Lanterns for Your Living Room Patio & Porch or Kitchen Dining Table - Modern Indoor/Outdoor Coffee Table Decor for Your Entire Home
KIBAGA$31.494.3★2,156 rev
Hanobe Round Wooden Candle Holder Trays for Coffee Table Distressed Finish
Hanobe$12.284.6★3,113 rev
Candeldo Candle Holder for Inside Fireplace Black Metal Candelabra
Candeldo$24.494.4★517 rev
Ouddy Decor Eucalyptus Garland Lush Artificial Greenery Faux Vines
Ouddy Decor$17.654.5★1,805 rev
FEXIA Boho Table Runner for Home Decor with Tassels 72 Inches Farmhouse Long Pottery Barn Furniture Rustic Macrame Burlap Table Decoration for Living Room Bridal Shower (12x72 Inches)
FEXIA$11.854.7★8,873 rev
Newest
by launch date
ZENLIV Rustic Modern Farmhouse Decor Set of 6 for Your Living Room
ZENLIV$45.7636 rev
12.5 & 16.5 Timeless Cozy Decorative Lanterns Set of 2 Handcrafted Metal Iron Candle Holders Farmhouse Elegance Fireplace Mantel Table Festive Gatherings Decor (Antique Gold)
Fenisam$29.80294 rev
Vintage Vase Set of 3 Ceramic Vintage Flower Vases Chinoiserie Decorative Home Decor Retro Floral Vase Rustic Farmhouse Decor for Table Bookshelf Mantel Kitchen Living Room Office - Green and Beige
ooit$30.98440 rev
Vanselia Ceramic Flower Vase Home Decor - Farmhouse Table Vases Rustic Vintage Living Room Kitchen Bedroom Decorations for House Book Shelf Office Coffee Desk Dining Fireplace (7.4 Rustic)
Vanselia$26.611,091 rev
Dnnnii Vintage Glass Farmhouse Vase - Handmade Rustic Lantern Planter with Bonus Artificial Flowers & LED Lights (Home Decor Centerpiece) Farmhouse Wedding/Easter Decor Housewarming Gift
Dnnnii$17.61328 rev
Trending
90-day click momentumZENLIV Rustic Modern Farmhouse Decor Set of 6 for Your Living Room
ZENLIV$45.764.6★
Avana Fireplace Mantel - Wall-Mounted Mantles for Over Fireplace - Farmhouse Fireplace Mantle Shelves - Handcrafted Wood Fireplace Mantels - Floating Fireplace Mantel 72 X 8 X 3 - Rustic Traditional
Avana$183.064.3★
Vanselia Ceramic Flower Vase Home Decor - Farmhouse Table Vases Rustic Vintage Living Room Kitchen Bedroom Decorations for House Book Shelf Office Coffee Desk Dining Fireplace (7.4 Rustic)
Vanselia$26.614.7★
Vintage Vase Set of 3 Ceramic Vintage Flower Vases Chinoiserie Decorative Home Decor Retro Floral Vase Rustic Farmhouse Decor for Table Bookshelf Mantel Kitchen Living Room Office - Green and Beige
ooit$30.984.7★
Dnnnii Vintage Glass Farmhouse Vase - Handmade Rustic Lantern Planter with Bonus Artificial Flowers & LED Lights (Home Decor Centerpiece) Farmhouse Wedding/Easter Decor Housewarming Gift
Dnnnii$17.614.4★
What buyers say about fireplace decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Solid build quality”
“The design is beautiful”
“As described”
“very affordable”
“it fits everything I needed to fit”
“The colors are accurate”
“so bright”
“Cute gift”
“Makes my room smell amazing”
“Warm and cozy”
What buyers complain about
“Extremely small”
“Bad quality”
“didnt last”
“Very misleading”
“Expensive though”
“Inconsistent color”
“Strong odor”
“Very brittle”
“Does not function well”
“Cheap plastic materials”
Top return reasons
Common questions
- Is fireplace decorations profitable to sell on Amazon United States?
- The niche generates $74K/yr across 107 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the fireplace decorations niche?
- 89 brands and 107 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 24% of demand.
- What do buyers complain about in fireplace decorations?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.7%.
- When does demand for fireplace decorations peak?
- Demand peaks in Jan; the busiest month runs 2.5× the quietest.
- What does it cost to enter the fireplace decorations niche?
- Listings span $6.71–$183.06; the average listing price is $24.65 (sweet spot $15–$100). The average incumbent carries 2,296 reviews — the moat a new listing must climb.