fire truck birthday party supplies
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Review moat
Great406.67avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.30avg listing price — sweet spot $15–$100
Price range
Good$5.16–$36.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$187K$187K/yr · 283K searches
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, fire truck birthday party supplies is a $187K/yr Amazon United States market (283K searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
fire truck birthday party supplies market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $153K–$191K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #2,591
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 93%
- Out of stock
- 3.1%
- Avg brand age
- 29 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
56 falling
Sellers
59
Top-5 brand share
33%
Top 20: 75%
Top-5 click share
30%
Top 20: 71%
Open market
62%
- Suzkoqo9%
- cocomigo7%
- hengximaoyi6%
- Super Z Outlet6%
- Hxezoc5%
- Yexiya5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.0×
Top fire truck birthday party supplies search terms
- firetruck birthday decorations61K/yr
- fire truck birthday decorations55K/yr
- firefighter party decorations24K/yr
- firefighter birthday party decorations32K/yr
- fire fighter birthday decorations15K/yr
- firefighter decorations14K/yr
- firefighter party10K/yr
- fire truck birthday9K/yr
- firefighter birthday8K/yr
- fireman party decorations6K/yr
Top fire truck birthday party supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
219pcs Firetruck Birthday Decorations Tableware Include Fire Truck Plates and Napkins Set Cups Banner Hanging Tablecloth Cake Topper Cupcake Topper for Firefighter Party Decorations Serve 24
Suzkoqo$25.334.5★71 rev
Firefighter Party Decorations Balloons Fire Truck Balloons Number 3 Red Fire Truck 3rd Birthday Party Supplies Balloons Large Foil Fire Truck Balloon Helium (Fire Truck Red 3)
hengximaoyi$5.754.6★157 rev
Super Z Outlet 12 Pack Firefighter Childrens Helmet Party Supplies for Kids Costume Accessory
Super Z Outlet$13.954.5★1,068 rev
206Pcs Firetruck Birthday Decorations for Boys Firefighter Party All-in-One Kit Serves 25 Includes Fire Truck Plates and Napkins Set Backdrop Banner Tablecloth Balloons Cupcake Toppers
cocomigo$25.584.5★95 rev
Fire Truck Happy Birthday Banner Sign Fire Engine Rescue Birthday Bunting Banner Flag Garland for Kids Boys Fire Truck Party Carnival Party Decorations Supplies
Hxezoc$5.164.5★69 rev
Newest
by launch date
200 Pcs Firetruck Party Paper Plates Tableware Set (Serves 24) Firetruck Party Supplies Set Include Banner Hanging Plates Napkins Cups Forks Topper Balloons For Fireman Party
Kinovo$20.412 rev
162pcs Firetruck Birthday Party Supplies Fire Truck Plates and Napkins Paper Cups Disposable Tablecloth Banner Firefighter Party Decorations Serve 20 Guests
Hylvorena$21.582 rev
230Pcs Firetruck Birthday Decorations Include Fire Truck Plates and Napkins Set Banner Hanging Tablecloth Balloon Cupcake Topper Centerpieces for Firefighter Party Decorations Serves 24
Suzkoqo$23.8611 rev
NeoRov 208 Pcs Firetruck Birthday Party Decorations Tableware Set
NeoRov$20.6311 rev
FVABO Firetruck Birthday Decorations Firefighter Party Decorations Fireman Birthday Plates and Napkins Set Cups Tablecloth Backdrop Banner Balloons Swirls Topper Tattoos Cutlery Serves 24
FVABO$22.3814 rev
Trending
90-day click momentum200 Pcs Firetruck Party Paper Plates Tableware Set (Serves 24) Firetruck Party Supplies Set Include Banner Hanging Plates Napkins Cups Forks Topper Balloons For Fireman Party
Kinovo$20.415.0★
162pcs Firetruck Birthday Party Supplies Fire Truck Plates and Napkins Paper Cups Disposable Tablecloth Banner Firefighter Party Decorations Serve 20 Guests
Hylvorena$21.585.0★
Firefighter Birthday Party Decorations Firetruck Number 3 Balloons3rd Firetruck Birthday DecorationsLarge Foil Fire Truck Balloons
Dokuna$8.924.0★
230Pcs Firetruck Birthday Decorations Include Fire Truck Plates and Napkins Set Banner Hanging Tablecloth Balloon Cupcake Topper Centerpieces for Firefighter Party Decorations Serves 24
Suzkoqo$23.864.7★
HOAKWA Firefighter Graduation Party Decorations Fireman Party Supplies for Officer Grad Academy Retirement Promotion Birthday Plate Cup Napkin Tablecloth Banner Swirl Balloon Topper Serve 24
HOAKWA$17.824.9★
What buyers say about fire truck birthday party supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Best deal”
“Bright colors”
“Got the job done”
“Easy to set up”
“Fun for kids”
“the designs are cute”
“Looks very durable”
“easy to use”
“size was great”
What buyers complain about
“Cheaply made”
“Fell apart”
“Really small in size”
“Very flimsy”
“was bummed to find i had to put it together”
“though its not the thickest”
“It was to cheap”
“Saying 110 items is a bit deceiving because most of it is stickers”
“Didnt work”
“Cheap material”
Top return reasons
Common questions
- Is fire truck birthday party supplies profitable to sell on Amazon United States?
- The niche generates $187K/yr across 61 tracked products. 0 of 23 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Worth a look (58/100).
- How competitive is the fire truck birthday party supplies niche?
- 56 brands and 59 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in fire truck birthday party supplies?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 3.3%.
- When does demand for fire truck birthday party supplies peak?
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- What does it cost to enter the fire truck birthday party supplies niche?
- Listings span $5.16–$36.81; the average listing price is $15.30 (sweet spot $15–$100). The average incumbent carries 407 reviews — the moat a new listing must climb.