Skip to content

Figurines Home Decor

Maybe

The top 5 brands take only 25% of clicks. But buyers convert on only 0.5% of searches, so Figurines Home Decor is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$81K/yr267K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
18%top-5 click share · 107 brands · 155 sellers

Flapen Score

Figurines Home Decor against its category

The dotted line is the Home & Kitchen average. Past it, Figurines Home Decor is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Figurines Home Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Figurines Home Decor 267K times last year and spent an estimated $81K. The top 5 brands take 25% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
0.5%
Market size, estimated
$81Ka year
Peak month
January1.7× the quietest month
Top search term
thinker statue23K searches a year

02 · Price

A sale here is worth $55.78.

Listings sell for $55.78 on average, from $5.61 to $358.18. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $55.78 that is $0 to $6K a year per listing.

Average price
$55.78inside the $15 to $100 sweet spot
Price range
$5.61–$358.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #1,841 within Sculptures. It carries 704 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
94%
Out of stock, average day
5.8%
Average rank
#1,841in Sculptures
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
704per listing
Listings tracked
155

04 · Newcomers

7 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
7Amazon's first-year sales bar
Average brand age
34 months

Products

Top Figurines Home Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

107 falling

Sellers

155

Top-5 brand share

25%

Top 20: 54%

Top-5 click share

18%

Top 20: 39%

Open market

72%

  • Brand 16%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Figurines Home Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Figurines Home Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thinker statue23K/yr
  • ceramic figurines28K/yr
  • desk statue19K/yr
  • large statue16K/yr
  • metal sculpture16K/yr
  • large sculptures home decor15K/yr
  • resin statue14K/yr
  • small statue15K/yr
  • large statues for home decor13K/yr
  • tall sculptures home decor9K/yr

Reviews and returns

What reviews say buyers love and hate about Figurines Home Decor

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
45%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Extremely small”
A buyer, on “Size-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Figurines Home Decor questions

Answered from the same tracked data.