Is figurines profitable to sell on Amazon United States?

The niche generates $114K/yr across 130 tracked products. 16 of 31 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the figurines niche?

96 brands and 295 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 26% of demand.

What do buyers complain about in figurines?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.4%.

When does demand for figurines peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the figurines niche?

Listings span $5.63–$144.99; the average listing price is $20.18 (sweet spot $15–$100). The average incumbent carries 2,058 reviews — the moat a new listing must climb.

figurines

Worth a look

Shows no brand lock-in (top 5 brands take 26% of clicks), but weak search conversion (0.6%) keeps it on the watch list.

Brand share

Incredible26%

top-5 brand share — no brand owns this niche

Competition

Incredible20%

top-5 click share — an open shelf

Avg price

Great$20.18

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Good$5.63–$144.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,057.65

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$114K

$114K/yr · 955K searches

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, figurines is a $114K/yr Amazon United States market (955K searches/yr). The top 5 brands hold 26% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

figurines market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $81K–$101K; units × avg price
Conversion rate: 0.6%
Avg BSR: #1,108
Page quality: 0%
Prime: 96%
Sponsored: 89%
Out of stock: 1.7%
Avg brand age: 27 months
Avg seller age: 148 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

96 rising

Sellers

295

Top-5 brand share

26%

Top 20: 58%

Top-5 click share

20%

Top 20: 45%

Open market

70%

Refintural6%
Enesco6%
Willow Tree5%
ABYSTYLE5%
FIVEIZERO4%
H&D HYALINE & DORA4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top figurines search terms

figurines382K/yr -3.6%0.2% conv.
collectible figurines243K/yr -16.5%0.3% conv.
figurine119K/yr +16.3%0.1% conv.
desk figurines78K/yr +5.6%0.3% conv.
mini desk figurines18K/yr -19.8%0.5% conv.
desk figurines for office23K/yr -41.2%0.3% conv.
mini figurines for desk15K/yr -16.9%0.3% conv.
desk figures11K/yr +1.0%0.2% conv.
desk figurine11K/yr +3.8%0.1% conv.
collectable figures13K/yr -15.0%0.0% conv.

All search terms

Top figurines products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ABYSTYLE Studio Death Note Misa SFC Collectible PVC Figure Statue Anime Manga Figurine Home Room Office Dcor Gift

ABYSTYLE$48.474.8★380 rev

FIVEIZERO 100PCS Luminous mini Resin Animals Bulk - 20 Styles Glow in The Dark Plastic Tiny Animals Figures for Dollhouse Fairy Garden Aquarium Party Favors & DIY Craft Decor

FIVEIZERO$9.914.7★502 rev

Refintural Miniature Frog Figurines - Funny Frog Sculpture for Shelf Desk Decoration - Frog Desk Accessories - Perfect Cute Frog Gift for Frog Lovers(Pink Sofa)

Refintural$10.054.8★570 rev

PAPPYN-A 50 Pcs Mini Resin Animal Tiny Resin Animals Figurines Bulk Miniature Little to Hide Small Animal Figures Bulk for Micro Fairy Party Favors Garden Landscape Accessories Dollhouse Crafts Decor

PAPPYN-A$9.984.6★483 rev

Gejoy 16 Pcs Mini Rubber You Rock Toys Set Mini Rock Figures Positive Gifts Desktop Ornaments and Decorations Inspirational Gifts for Employees Staff Teachers Teams and Friends (Novel)

Gejoy$19.204.5★158 rev

Newest

by launch date

VICDUEKG 30 Pcs Mini People Figurines 1: 30 Scale Painted Miniature Museum People Sitting and Standing Tiny People Model Trains Architectural Project Little Plastic Figurines for Miniature Scenes

VICDUEKG$16.8612 rev

5mo ago

NODARKO 8Pcs Cute Desk Accessories Miniature Resin Figurines Set for Desktop Computer Monitor Car Dashboard Decor & Home Office Fun Ghost Christmas/Hallowmas (0.70.6)

NODARKO$7.2920 rev

6mo ago

Gejoy 16 Pcs Mini Rubber You Rock Toys Set Mini Rock Figures Positive Gifts Desktop Ornaments and Decorations Inspirational Gifts for Employees Staff Teachers Teams and Friends (Novel)

Gejoy$19.20158 rev

10mo ago

FIVEIZERO 100PCS Luminous mini Resin Animals Bulk - 20 Styles Glow in The Dark Plastic Tiny Animals Figures for Dollhouse Fairy Garden Aquarium Party Favors & DIY Craft Decor

FIVEIZERO$9.91502 rev

1y ago

hongliang 5 Pcs Mini Cat

hongliang$6.32101 rev

1y ago

What buyers say about figurines

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose17%

“Anniversary Gift”

Quality-Overall16%

“Great quality and exactly as described”

Fun/Entertainment Experience9%

“Fun to put together”

Advertised Vs Actual Product8%

“As described”

Size-Overall7%

“Fits perfect”

Design-Overall6%

“The design is so cute”

Value For Money6%

“Good value for money”

Color5%

“Colors are nice”

Collectibles3%

“They were a fun addition to my collection”

Brightness/Shine/Glow3%

“Really glow bright”

What buyers complain about

Size-Overall36%

“are much larger in size”

Advertised Vs Actual Product6%

“Fake advertising”

Quality-Overall6%

“I would have expected higher quality”

Value For Money6%

“Could be a little cheaper”

Brightness/Shine/Glow4%

“the lights are very dim”

Durability3%

“break easy”

Color2%

“Coloring bit off”

Smell2%

“Chemical Smell”

Adhesion/Stickiness2%

“Poor adhesive”

Paint Quality2%

“The paint job on these is terrible”

Top return reasons

Size-Overall53%

Value For Money9%

Advertised Vs Actual Product8%

Defective Material/Parts6%

Quality-Overall4%

Material Quality2%