Is fiestaware profitable to sell on Amazon United States?

The niche generates $174K/yr across 34 tracked products. 90-day search growth is -6.0%. Flapen's verdict: Skip it (39/100).

How competitive is the fiestaware niche?

4 brands and 30 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in fiestaware?

Top complaints mined from reviews: Microwave Safe, Durability, Size-Overall. The return rate is 1.8%.

When does demand for fiestaware peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the fiestaware niche?

Listings span $17.09–$161.31; the average listing price is $69.69 (sweet spot $15–$100). The average incumbent carries 650 reviews — the moat a new listing must climb.

fiestaware

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$69.69

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good650.15

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Price range

Good$17.09–$161.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$174K

$174K/yr · 756K searches

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, fiestaware is a $174K/yr Amazon United States market (756K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

fiestaware market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $279K–$348K; units × avg price
Conversion rate: 0.3%
Avg BSR: #346
Page quality: 0%
Prime: 41%
Sponsored: 50%
Out of stock: 9.7%
Avg brand age: 45 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 83%

Open market

Fiesta90%
vancasso7%
DG Collections2%
Homer Laughlin1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top fiestaware search terms

fiestaware359K/yr +25.0%0.1% conv.
fiesta ware dinnerware123K/yr -75.9%0.2% conv.
fiesta ware35K/yr -3.4%0.1% conv.
fiestaware dinnerware set28K/yr +25.6%0.1% conv.
fiestaware clearance37K/yr -23.4%0.1% conv.
fiesta dinnerware28K/yr +3.5%0.1% conv.
fiesta dinnerware sets20K/yr +25.8%0.2% conv.
fiestaware outlet clearance17K/yr +58.6%0.1% conv.
fiesta dishes16K/yr +20.7%0.1% conv.
mexican kitchen towels16K/yr -11.7%0.0% conv.

All search terms

Top fiestaware products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fiesta Classic Rim 3-Piece Dinnerware Set Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Meadow

Fiesta$41.204.8★958 rev

Fiesta Bistro Coupe 12-Piece Dinnerware Set Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Lapis

Fiesta$159.904.7★68 rev

Fiesta Classic Rim 12-Piece Dinnerware Set Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Turquoise

Fiesta$158.884.4★39 rev

Fiesta Luncheon Bowl Plate (8.5) Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Turquoise

Fiesta$22.684.8★150 rev

Fiesta Classic Rim 3-Piece Dinnerware Set Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Turquoise

Fiesta$40.804.8★958 rev

Newest

by launch date

Fiesta Bistro Coupe 12-Piece Dinnerware Set Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Turquoise

Fiesta$161.3168 rev

1y ago

Fiesta 12-Piece Bistro Coupe Dinnerware Set (Service for 4) Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Meadow

Fiesta$158.4668 rev

1y ago

Fiesta Bistro Coupe 12-Piece Dinnerware Set Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Scarlet

Fiesta$159.8668 rev

1y ago

Fiesta Classic Rim 12-Piece Dinnerware Set Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Turquoise

Fiesta$158.8839 rev

1y ago

Fiesta Classic Rim 12-Piece Dinnerware Set Durable Ceramic Lead-Safe Dishwasher/Microwave/Oven Safe Made in USA Dinnerware - Poppy

Fiesta$159.9839 rev

1y ago

What buyers say about fiestaware

What buyers praise and complain about, mined from review topics.

What buyers love

Color34%

“Vibrant colors”

Quality-Overall16%

“Great quality and a gorgeous coloring”

Dishwasher Safe6%

“They work very well in the microwave or dishwasher and are chip resistant”

Strength5%

“it seems sturdy enough”

Size-Overall5%

“Great size”

Ease Of Use4%

“Beautiful and useful”

Value For Money4%

“This Was a Great Deal”

Durability4%

“They are durable”

Weight Heavy3%

“nice heavy feel”

Design-Overall2%

“abd I love the design”

What buyers complain about

Microwave Safe9%

“Not microwave safe”

Durability9%

“Break easily”

Size-Overall9%

“they are too big for dessert plates”

Heating7%

“these get EXTREMELY HOT in the microwave”

Weight Heavy5%

“the materials are heavy”

Quality-Overall3%

“Not very great quality”

Paint Quality3%

“one of the purple cereal bowls has defective paint”

Value For Money3%

“Nice set, a little pricey for plain set,”

Advertised Vs Actual Product3%

“These were not as nice as they looked in the ads”

Thin3%

“Too thin”

Top return reasons

Size-Overall33%

Color26%

Advertised Vs Actual Product7%

Thin4%

Quality-Overall4%

Value For Money4%

Weight Heavy2%

Thickness2%

Wet Cleaning2%

Absorbency2%

Common questions

Is fiestaware profitable to sell on Amazon United States?: The niche generates $174K/yr across 34 tracked products. 90-day search growth is -6.0%. Flapen's verdict: Skip it (39/100).
How competitive is the fiestaware niche?: 4 brands and 30 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in fiestaware?: Top complaints mined from reviews: Microwave Safe, Durability, Size-Overall. The return rate is 1.8%.
When does demand for fiestaware peak?: Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the fiestaware niche?: Listings span $17.09–$161.31; the average listing price is $69.69 (sweet spot $15–$100). The average incumbent carries 650 reviews — the moat a new listing must climb.

fiestaware

fiestaware market data

Competition & brand share

Demand & seasonality

Top fiestaware search terms

Top fiestaware products on Amazon

Top sellers

Newest

Trending

What buyers say about fiestaware

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Home & Kitchen