Is Fiddle Leaf Fig Tree profitable to sell on Amazon United States?

Flapen scores Fiddle Leaf Fig Tree 62 out of 100 on Amazon United States, a Maybe. Shoppers spend $733K a year across 53 tracked products. 21 of the 21 products launched in the last year cleared the first-year sales bar. Search demand grew -6.8% in the last 90 days.

How competitive is the Fiddle Leaf Fig Tree niche on Amazon United States?

32 brands and 43 sellers compete in Fiddle Leaf Fig Tree on Amazon United States. The top 5 Fiddle Leaf Fig Tree products take 31% of clicks, and the top 5 brands take 54%.

What do buyers complain about in Fiddle Leaf Fig Tree?

Fiddle Leaf Fig Tree buyers on Amazon United States complain most about Size-Overall, Plant Growth, and Quality-Overall. An estimated 2.1% of orders come back.

When does demand for Fiddle Leaf Fig Tree peak?

Search demand for Fiddle Leaf Fig Tree on Amazon United States peaks in Jan, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Fiddle Leaf Fig Tree niche?

Fiddle Leaf Fig Tree sells for $70.03 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $16.84 to $198.39. The average product has 652 reviews, the count a new listing must catch up to.

Fiddle Leaf Fig Tree

Maybe

Products sell for $70.03 on average, inside the sweet spot. But demand is soft, at -6.8% this quarter, so Fiddle Leaf Fig Tree is a Maybe.

Filters No Dominant Brand High Price

Flapen Score: 62
62 / 100Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 49
Market size: $733K/yr578K searches / yr
90-day growth: -6.8%search demand this quarter
Competition: 31%top-5 click share · 32 brands · 43 sellers

Flapen Score

Fiddle Leaf Fig Tree against its category

The dotted line is the Home & Kitchen average. Past it, Fiddle Leaf Fig Tree is stronger. Inside it, weaker.

62Maybe

This niche Category average

See the method

Market

The Fiddle Leaf Fig Tree market on Amazon at a glance

Shoppers on Amazon United States searched for Fiddle Leaf Fig Tree 578K times last year and spent an estimated $733K. The top 5 brands take 54% of clicks. Demand peaks in Jan. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 578K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $733K a year.

Searches, last 12 months: 578K
Growth, 90 days vs prior 90: -6.8%
Conversion, latest week: 1.8%
Market size, estimated: $733Ka year
Peak month: January1.7× the quietest month
Top search term: fiddle leaf fig tree176K searches a year

02 · Price

A sale here is worth $70.03.

Listings sell for $70.03 on average, from $16.84 to $198.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $70.03 that is $7K to $18K a year per listing.

Average price: $70.03inside the $15 to $100 sweet spot
Price range: $16.84–$198.39
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 10K–13K
Units per listing a year: 100–250
Revenue per listing a year: $7K–$18K
Returns: 2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #257 within Artificial Trees. It carries 652 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 81%
Out of stock, average day: 7.9%
Average rank: #257in Artificial Trees
Average rating: 4.26 starsAmazon United States average 4.42 stars
Average reviews: 652per listing
Listings tracked: 53

04 · Newcomers

21 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 21
Successful launches: 21Amazon's first-year sales bar
Average brand age: 32 months

Products

Top Fiddle Leaf Fig Tree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

31%

Top 20: 69%

Open market

42%

Brand 119%
Brand 212%
Brand 310%
Brand 48%
Brand 55%
Brand 64%

Demand

Fiddle Leaf Fig Tree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Fiddle Leaf Fig Tree search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

fiddle leaf fig tree176K/yr -7.2%1.5% conv.
fig tree108K/yr -4.2%1.2% conv.
fig tree artificial42K/yr -5.6%1.3% conv.
faux fiddle leaf fig tree42K/yr -6.3%1.4% conv.
fiddle leaf fig tree artificial33K/yr -31.1%1.2% conv.
artificial fiddle leaf fig tree22K/yr -1.1%1.6% conv.
fiddle leaf fig22K/yr -15.1%1.4% conv.
fake fig tree18K/yr +10.3%1.3% conv.
faux fig tree16K/yr +15.0%1.1% conv.
fig plant14K/yr -2.2%1.3% conv.

Reviews and returns

What reviews say buyers love and hate about Fiddle Leaf Fig Tree

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”

18%of negative reviews mention “Size-Overall”

2.1%of orders come back

“The connectors do not fit into the hole”

A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Fiddle Leaf Fig Tree questions

Answered from the same tracked data.

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