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Fern

Maybe

Products sell for $37.21 on average, inside the sweet spot. But demand is soft, at -4.1% this quarter, so Fern is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 49
Market size
$1.1M/yr1.1M searches / yr
90-day growth
-4.1%search demand this quarter
Competition
49%top-5 click share · 21 brands · 34 sellers

Flapen Score

Fern against its category

The dotted line is the Home & Kitchen average. Past it, Fern is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fern market on Amazon at a glance

Shoppers on Amazon United States searched for Fern 1.1M times last year and spent an estimated $1.1M. The top 5 brands take 65% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
2.8%
Market size, estimated
$1.1Ma year
Peak month
April8.4× the quietest month
Top search term
fake ferns229K searches a year

02 · Price

A sale here is worth $37.21.

Listings sell for $37.21 on average, from $10.04 to $83.20. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $37.21 that is $37K to $47K a year per listing.

Average price
$37.21inside the $15 to $100 sweet spot
Price range
$10.04–$83.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$37K–$47K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #284 within Artificial Plants & Greenery. It carries 919 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
97%
Out of stock, average day
1.1%
Average rank
#284in Artificial Plants & Greenery
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
919per listing
Listings tracked
30

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
29 months

Products

Top Fern products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

34

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

49%

Top 20: 87%

Open market

31%

  • Brand 135%
  • Brand 215%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Fern search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 8.4×

Search terms

Top Fern search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fake ferns229K/yr
  • fern158K/yr
  • artificial ferns106K/yr
  • faux ferns for outdoor planter large91K/yr
  • ferns86K/yr
  • fake hanging ferns36K/yr
  • boston ferns artificial plants outdoor31K/yr
  • artificial hanging ferns for outdoors30K/yr
  • boston fern43K/yr
  • ferns artificial plants large70K/yr

Reviews and returns

What reviews say buyers love and hate about Fern

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Advertised Vs Actual Product”
3.2%of orders come back
“Looks nothing like the photo”
A buyer, on “Advertised Vs Actual Product”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fern questions

Answered from the same tracked data.