Fermentation Kit

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months

125K

Growth, 90 days vs prior 90

+13.4%

Conversion, latest week

5.0%

Market size, estimated

$175Ka year

Peak month

August2.5× the quietest month

Top search term

masontops23K searches a year

Listings sell for $27.78 on average, from $12.84 to $54.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $27.78 that is $14K to $21K a year per listing.

Average price

$27.78inside the $15 to $100 sweet spot

Price range

$12.84–$54.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$14K–$21K

Returns

1.6%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #46 within Canning. It carries 3,102 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#46in Canning

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

3,102per listing

Listings tracked

17

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

41 months