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Fermentation Jar

Pass

Fermentation Jar scores 68 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, search demand grew +11.5% this quarter, and an estimated 1.5% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 11,240 Home & Kitchen niches · +19 vs the category median of 49
Market size
$1.1M/yr810K searches / yr
90-day growth
+11.5%search demand this quarter
Competition
33%top-5 click share · 28 brands · 56 sellers

Flapen Score

Fermentation Jar against its category

The dotted line is the Home & Kitchen average. Past it, Fermentation Jar is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fermentation Jar market on Amazon at a glance

Shoppers on Amazon United States searched for Fermentation Jar 810K times last year and spent an estimated $1.1M. The top 5 brands take 53% of clicks. Demand peaks in Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 810K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
810K
Growth, 90 days vs prior 90
+11.5%
Conversion, latest week
4.7%
Market size, estimated
$1.1Ma year
Peak month
July1.5× the quietest month
Top search term
fermentation jar298K searches a year

02 · Price

A sale here is worth $29.98.

Listings sell for $29.98 on average, from $11.17 to $56.67. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $29.98 that is $7K to $15K a year per listing.

Average price
$29.98inside the $15 to $100 sweet spot
Price range
$11.17–$56.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #232 within Canning. It carries 732 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
98%
Out of stock, average day
2.4%
Average rank
#232in Canning
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
732per listing
Listings tracked
57

04 · Newcomers

16 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
30
Successful launches
16Amazon's first-year sales bar
Average brand age
41 months

Products

Top Fermentation Jar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

56

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

33%

Top 20: 67%

Open market

43%

  • Brand 115%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 64%

Demand

Fermentation Jar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Fermentation Jar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fermentation jar298K/yr
  • fermentation kit172K/yr
  • fermenting jar63K/yr
  • fermentation54K/yr
  • fermenting kit35K/yr
  • fermenting jars33K/yr
  • sauerkraut fermentation kit26K/yr
  • fermentation jars26K/yr
  • mason jar fermentation kit16K/yr
  • fermenting supplies16K/yr

Reviews and returns

What reviews say buyers love and hate about Fermentation Jar

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Very large”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fermentation Jar questions

Answered from the same tracked data.