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Feppo Towel Warmer

Fail

Demand is soft, at -69.3% this quarter, so Feppo Towel Warmer is a Fail.

Flapen Score
22
22 / 100
Ranks 11,101 of 11,240 Home & Kitchen niches · −27 vs the category median of 49
Market size
$45K/yr27K searches / yr
90-day growth
-69.3%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

Feppo Towel Warmer against its category

The dotted line is the Home & Kitchen average. Past it, Feppo Towel Warmer is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feppo Towel Warmer market on Amazon at a glance

Shoppers on Amazon United States searched for Feppo Towel Warmer 27K times last year and spent an estimated $45K. All 2 brands take every click. Flapen scores it 22 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -69.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-69.3%
Conversion, latest week
1.5%
Market size, estimated
$45Ka year
Top search term
towel warmer with fireplace6K searches a year

02 · Price

A sale here is worth $112.37.

Listings sell for $112.37 on average, from $107.55 to $115.90. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $112.37 that is $0 to $11K a year per listing.

Average price
$112.37above the $15 to $100 sweet spot
Price range
$107.55–$115.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 21.8% of listings are out of stock. The average listing ranks #153 within Towel Warmers. It carries 124 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
21.8%
Average rank
#153in Towel Warmers
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
124per listing
Listings tracked
3

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
18 months

Products

Top Feppo Towel Warmer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 223%

Demand

Feppo Towel Warmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 11.1× · 6 of 12 months tracked

Search terms

Top Feppo Towel Warmer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • towel warmer with fireplace6K/yr
  • fireplace towel warmer8K/yr
  • towel warmer fireplace5K/yr
  • feppo towel warmer8K/yr

Reviews and returns

What reviews say buyers love and hate about Feppo Towel Warmer

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Warmth”
34%of negative reviews mention “Durability”
7.5%of orders come back
“after 8 months it broke”
A buyer, on “Durability”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Feppo Towel Warmer questions

Answered from the same tracked data.