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Felt Happy Birthday Banner

Maybe

The average product has only 130 reviews. But demand is soft, at -4.0% this quarter, so Felt Happy Birthday Banner is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$191K/yr343K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
27%top-5 click share · 39 brands · 44 sellers

Flapen Score

Felt Happy Birthday Banner against its category

The dotted line is the Home & Kitchen average. Past it, Felt Happy Birthday Banner is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Felt Happy Birthday Banner market on Amazon at a glance

Shoppers on Amazon United States searched for Felt Happy Birthday Banner 343K times last year and spent an estimated $191K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Feb–Mar–May. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.

Searches, last 12 months
343K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
3.4%
Market size, estimated
$191Ka year
Peak month
January3.1× the quietest month
Top search term
felt happy birthday banner75K searches a year

02 · Price

A sale here is worth $16.48.

Listings sell for $16.48 on average, from $5.79 to $28.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $16.48 that is $2K to $4K a year per listing.

Average price
$16.48inside the $15 to $100 sweet spot
Price range
$5.79–$28.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #2,107 within Banners. It carries 130 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#2,107in Banners
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
130per listing
Listings tracked
60

04 · Newcomers

17 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
34
Successful launches
17Amazon's first-year sales bar
Average brand age
22 months

Products

Top Felt Happy Birthday Banner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

44

Top-5 brand share

44%

Top 20: 88%

Top-5 click share

27%

Top 20: 68%

Open market

51%

  • Brand 116%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Felt Happy Birthday Banner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, May · busiest ÷ quietest = 3.1×

Search terms

Top Felt Happy Birthday Banner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • felt happy birthday banner75K/yr
  • felt birthday banner47K/yr
  • happy birthday felt banner46K/yr
  • happy birthday banner felt28K/yr
  • fabric happy birthday banner20K/yr
  • fabric birthday banner20K/yr
  • happy birthday fabric banner15K/yr
  • happy birthday felt fabric garland banner8K/yr
  • happy birthday cloth banner12K/yr
  • happy birthday banner fabric10K/yr

Reviews and returns

What reviews say buyers love and hate about Felt Happy Birthday Banner

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
3.4%of orders come back
“Large”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Felt Happy Birthday Banner questions

Answered from the same tracked data.