felt coasters
Worth a lookShows low returns (1.1%), but a small market ($74K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$17.35avg listing price — sweet spot $15–$100
Review moat
Great420.92avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.93–$39.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$74K$74K/yr · 121K searches
According to Flapen's Amazon United States niche tracking, felt coasters is a $74K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
felt coasters market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $69K–$87K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #665
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 90%
- Out of stock
- 7.4%
- Avg brand age
- 33 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
24
Top-5 brand share
73%
Top 20: 99%
Top-5 click share
42%
Top 20: 82%
Open market
22%
- Graf Lantz43%
- Fluxynara11%
- Urbanstrive8%
- Woolygon7%
- GravGrow5%
- A&A Wonders5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
Top felt coasters search terms
- felt coasters55K/yr
- felt coasters for drinks18K/yr
- wool coasters15K/yr
- graf lantz coasters11K/yr
- felt coaster9K/yr
- graf lantz10K/yr
- coasters felt4K/yr
Top felt coasters products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Graf Lantz - Bierfilzl Merino Wool Round Coasters Set of 4 - Ocean (4 Circles) - Absorbs 30% of Weight - German Wool - Heat Resistant Sustainable & Reusable - Home Decor & Coffee Table Decor
Graf Lantz$26.674.7★1,079 rev
Graf Lantz - Bierfilzl Merino Wool Square Coasters Set of 4 - Cobblestone (4x4x5mm) - Absorbs 30% Weight Natural German Wool - Heat Resistant Sustainable Reusable - Home Decor Coffee Table Decor
Graf Lantz$26.754.7★1,079 rev
Urbanstrive 6 PCS Coasters Eco-Friendly 100% Biodegradable Absorbent Felt Coasters for Drinks Bar Home 4 Inch (Black Round)
Urbanstrive$4.934.6★396 rev
Graf Lantz - Bierfilzl Merino Wool Round Coasters Set of 4 - Heather White (4 Circles) - Absorbs 30% of Weight German Wool - Heat Resistant Sustainable & Reusable - Home Decor & Coffee Table Decor
Graf Lantz$26.854.7★1,079 rev
GravGrow Felt Drink Coasters 12 Pcs 4 Inch Round Black
GravGrow$14.124.5★59 rev
Newest
by launch date
Fluxynara Felt Coasters with Holder Set of 8 for Drinks Nordic Moss
Fluxynara$14.5193 rev
Fluxynara Felt Coasters with Holder Set of 8 for Drinks Linen Dusk
Fluxynara$14.4293 rev
Fluxynara Felt Coasters with Holder Set of 8 for Drinks Oatmeal
Fluxynara$14.1593 rev
12 Pcs Grey Felt Coasters Round Absorbent Felt Drink Coasters for Home Coffee Tabletop Decor Protection
Anpuimult$7.227 rev
Round Felt Ball Coasters - 100% Merino Wool Table Coasters - Felt Coaster Pads Absorbent Trivet for Drinks - Heat Resistant Thick & Durable Hand Felted - Woolygon - Multicolor Set of 5 (Rainbow)
Woolygon$16.85123 rev
Trending
90-day click momentumFluxynara Felt Coasters with Holder Set of 8 for Drinks Nordic Moss
Fluxynara$14.514.4★
Fluxynara Felt Coasters with Holder Set of 8 for Drinks Linen Dusk
Fluxynara$14.424.4★
Graf Lantz - Wine-Os Merino Wool Wine Glass Charms (Midcentury) 12 Count - Drink Markers with Note Card - Reusable - 12 Colors - Boho Style - Home Decor Party Favors & Vacation Essentials - 5mm Felt
Graf Lantz$20.434.6★
Fluxynara Felt Coasters with Holder Set of 8 for Drinks Oatmeal
Fluxynara$14.154.4★
Graf Lantz Eyeglass Sleeve - 100% Merino Wool and Leather - Protective Scratch Free Material (Charcoal)
Graf Lantz$28.214.7★
What buyers say about felt coasters
What buyers praise and complain about, mined from review topics.What buyers love
“Cute product”
“The colors are bright”
“Good value”
“Fit cup holders”
“Exactly as described”
“absorbency is good”
“I love the material”
“Chic very nice”
“These are very nice looking, thick coasters”
“Look Nice and Durable”
What buyers complain about
“Look cheap”
“They dont stick to the bottom of your cup or glass”
“Color bleeds”
“breaks apart easily”
“They fall off too easily”
“They leaked onto my desk”
“not all the same sizes”
“The holder is made of a cheap plastic”
“Holders stink”
“most don't absorb the water from condensation at all”
Top return reasons
Common questions
- Is felt coasters profitable to sell on Amazon United States?
- The niche generates $74K/yr across 39 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the felt coasters niche?
- 21 brands and 24 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in felt coasters?
- Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Color. The return rate is 1.1%.
- When does demand for felt coasters peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the felt coasters niche?
- Listings span $4.93–$39.47; the average listing price is $17.35 (sweet spot $15–$100). The average incumbent carries 421 reviews — the moat a new listing must climb.