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Felt Coasters

Maybe

An estimated 1.1% of orders come back. But shoppers spend an estimated $74K a year here, so Felt Coasters is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$74K/yr121K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
42%top-5 click share · 21 brands · 24 sellers

Flapen Score

Felt Coasters against its category

The dotted line is the Home & Kitchen average. Past it, Felt Coasters is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Felt Coasters market on Amazon at a glance

Shoppers on Amazon United States searched for Felt Coasters 121K times last year and spent an estimated $74K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
3.5%
Market size, estimated
$74Ka year
Peak month
December2.4× the quietest month
Top search term
felt coasters55K searches a year

02 · Price

A sale here is worth $17.35.

Listings sell for $17.35 on average, from $4.93 to $39.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.35 that is $2K to $4K a year per listing.

Average price
$17.35inside the $15 to $100 sweet spot
Price range
$4.93–$39.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #665 within Bar Tools & Drinkware. It carries 421 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
7.4%
Average rank
#665in Bar Tools & Drinkware
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
421per listing
Listings tracked
39

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Felt Coasters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

24

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

42%

Top 20: 82%

Open market

22%

  • Brand 143%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Felt Coasters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Spike '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Felt Coasters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • felt coasters55K/yr
  • felt coasters for drinks18K/yr
  • wool coasters15K/yr
  • graf lantz coasters11K/yr
  • felt coaster9K/yr
  • graf lantz10K/yr
  • coasters felt4K/yr

Reviews and returns

What reviews say buyers love and hate about Felt Coasters

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Look cheap”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Felt Coasters questions

Answered from the same tracked data.