feelings wheel pillow
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Review moat
Great199.29avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.28avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$7.40–$25.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$65K$65K/yr · 104K searches
According to Flapen's Amazon United States niche tracking, feelings wheel pillow is a $65K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Aug. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
feelings wheel pillow market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $76K–$92K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #1,831
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 8.1%
- Avg brand age
- 27 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
18
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
16%
- party greeting23%
- FUIWTTR20%
- Maitys12%
- Ainrvteers12%
- AIZAWA9%
- olvtnwe7%
- Open — no brand owns it (6 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.5% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.5×
Top feelings wheel pillow search terms
- feelings wheel pillow42K/yr
- emotion wheel pillow14K/yr
- feelings pillow15K/yr
- emotion pillow6K/yr
- feeling wheel pillow9K/yr
- emotions pillow6K/yr
- emotions wheel pillow5K/yr
- wheel of emotions pillow4K/yr
- emotional wheel pillow3K/yr
Top feelings wheel pillow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wheel of Emotions Feelings Velvet Throw Pillow Covers Cozy Square Pillowcases Home Decor for Bed Couch Sofa Therapy Office Living Room Cushion Covers Counselor Physical Therapist Gifts 18x18
FUIWTTR$12.964.6★933 rev
party greeting Wheel of Emotions Feelings Pillow Round Velvet Feelings Wheel Emotion Throw Pillow Circle Seating Floor Cushion for Office Home Room Sofa Decor Counselor Physical Therapist Gifts
party greeting$25.014.4★101 rev
Wheel of Emotions feelings Pillow Round Throw Circle Seating Floor Cushion Comfortable Round Pillow Floor Cushions Mat for Therapist Counseling Office Home Sofa Decor (Dark Colors 20 x 20 Inch)
Maitys$25.483.7★213 rev
AIZAWA Wheel of Emotions Feelings Velvet Throw Pillow Covers Cozy Square Throw Pillowcases Home Decoration for Bed Couch Sofa Living Room Cushion Covers 18X18 White
AIZAWA$9.944.8★370 rev
olvtnwe Wheel of Emotions Feelings Home Bedroom Cushion Pillow Covers Sofa Couch Decorative Square Throw Pillow Case 18x18 in
olvtnwe$9.384.6★170 rev
Newest
by launch date
XRGBTAJ Pillow Covers 18x18 Inch Set of 2 Wheel of Emotions Feelings Therapy Chart Beige Throw Pillows Case Decor for Counselor Physical Therapist Gifts Home Decorative Couch Cushion Pillowcase
XRGBTAJ$9.814 rev
party greeting Wheel of Emotions Feelings Pillow Round Velvet Feelings Wheel Emotion Throw Pillow Circle Seating Floor Cushion for Office Home Room Sofa Decor Counselor Physical Therapist Gift Rainbow
party greeting$24.84101 rev
Set of 2 Wheel of Emotions Pillow Covers 18x18 Double-Sided Velvet Feelings Chart Cushion Cases Calming Corner & Therapy Office Decor for School Counselors Social Workers
Generic$13.041 rev
party greeting Wheel of Emotions Feelings Pillow Round Velvet Feelings Wheel Emotion Throw Pillow Circle Seating Floor Cushion for Office Home Room Sofa Decor Counselor Physical Therapist Gifts(Pastel
party greeting$25.07101 rev
party greeting Wheel of Emotions Feelings Pillow Round Velvet Feelings Wheel Emotion Throw Pillow Circle Seating Floor Cushion for Office Home Room Sofa Decor Counselor Physical Therapist Gifts(Boho)
party greeting$24.97101 rev
Trending
90-day click momentumparty greeting Wheel of Emotions Feelings Pillow Round Velvet Feelings Wheel Emotion Throw Pillow Circle Seating Floor Cushion for Office Home Room Sofa Decor Counselor Physical Therapist Gift Rainbow
party greeting$24.844.4★
XRGBTAJ Pillow Covers 18x18 Inch Set of 2 Wheel of Emotions Feelings Therapy Chart Beige Throw Pillows Case Decor for Counselor Physical Therapist Gifts Home Decorative Couch Cushion Pillowcase
XRGBTAJ$9.814.7★
Set of 2 Wheel of Emotions Pillow Covers 18x18 Double-Sided Velvet Feelings Chart Cushion Cases Calming Corner & Therapy Office Decor for School Counselors Social Workers
Generic$13.045.0★
party greeting Wheel of Emotions Feelings Pillow Round Velvet Feelings Wheel Emotion Throw Pillow Circle Seating Floor Cushion for Office Home Room Sofa Decor Counselor Physical Therapist Gifts(Pastel
party greeting$25.074.4★
olvtnwe Wheel of Emotions Feelings Home Bedroom Cushion Pillow Covers Sofa Couch Decorative Square Throw Pillow Case 18x18 in
olvtnwe$9.384.6★
What buyers say about feelings wheel pillow
What buyers praise and complain about, mined from review topics.What buyers love
“It's so fluffy”
“Colors are vibrant”
“Good quality”
“it fits perfectly”
“Its comfy, cute and not too big”
“Nice little pillow”
“Very cool decor”
“Easy to wash”
“Great pillow”
“durable”
What buyers complain about
“the product looks cheap”
“Much smaller”
“Cheaply made in terms of materials. like that thin, loose canvas weave., not as vibrant as expected, and even once the memory foam is fully expanded its a bit anemic”
“Cheaply made in terms of materials. like that thin”
“not wha was advertised”
“Not a pillow”
“Rips easy”
“Not worth the money”
“not as vibrant as expected”
“**Downsides** Small and thin”
Top return reasons
Common questions
- Is feelings wheel pillow profitable to sell on Amazon United States?
- The niche generates $65K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the feelings wheel pillow niche?
- 12 brands and 18 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in feelings wheel pillow?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Upholstery/Fabric Quality. The return rate is 2.1%.
- When does demand for feelings wheel pillow peak?
- Demand peaks in Aug; the busiest month runs 1.5× the quietest.
- What does it cost to enter the feelings wheel pillow niche?
- Listings span $7.40–$25.48; the average listing price is $15.28 (sweet spot $15–$100). The average incumbent carries 199 reviews — the moat a new listing must climb.