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Feelings Wheel Pillow

Fail

Shoppers spend an estimated $65K a year here, so Feelings Wheel Pillow is a Fail.

Filters Low Review Barrier
Flapen Score
46
46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$65K/yr104K searches / yr
90-day growth
+14.5%search demand this quarter
Competition
65%top-5 click share · 12 brands · 18 sellers

Flapen Score

Feelings Wheel Pillow against its category

The dotted line is the Home & Kitchen average. Past it, Feelings Wheel Pillow is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Feelings Wheel Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Feelings Wheel Pillow 104K times last year and spent an estimated $65K. The top 5 brands take 77% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
+14.5%
Conversion, latest week
4.1%
Market size, estimated
$65Ka year
Peak month
August1.5× the quietest month
Top search term
feelings wheel pillow42K searches a year

02 · Price

A sale here is worth $15.28.

Listings sell for $15.28 on average, from $7.40 to $25.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $15.28 that is $4K to $8K a year per listing.

Average price
$15.28inside the $15 to $100 sweet spot
Price range
$7.40–$25.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #1,831 within Decorative Pillows, Inserts & Covers. It carries 199 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#1,831in Decorative Pillows, Inserts & Covers
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
199per listing
Listings tracked
17

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Feelings Wheel Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

18

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

  • Brand 123%
  • Brand 220%
  • Brand 312%
  • Brand 412%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (6 brands, 16%)

Demand

Feelings Wheel Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Search terms

Top Feelings Wheel Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • feelings wheel pillow42K/yr
  • emotion wheel pillow14K/yr
  • feelings pillow15K/yr
  • emotion pillow6K/yr
  • feeling wheel pillow9K/yr
  • emotions pillow6K/yr
  • emotions wheel pillow5K/yr
  • wheel of emotions pillow4K/yr
  • emotional wheel pillow3K/yr

Reviews and returns

What reviews say buyers love and hate about Feelings Wheel Pillow

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Soft Feel”
23%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“the product looks cheap”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

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FAQ

Common Feelings Wheel Pillow questions

Answered from the same tracked data.