Feather Mattress Topper
FailBuyers convert on only 0.6% of searches, so Feather Mattress Topper is a Fail.
- Flapen Score
- 39 / 100Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 4939
- Market size
- $71K/yr64K searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 50%top-5 click share · 14 brands · 18 sellers
Flapen Score
Feather Mattress Topper against its category
The dotted line is the Home & Kitchen average. Past it, Feather Mattress Topper is stronger. Inside it, weaker.
Market
The Feather Mattress Topper market on Amazon at a glance
Shoppers on Amazon United States searched for Feather Mattress Topper 64K times last year and spent an estimated $71K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $71Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- helix mattress topper22K searches a year
02 · Price
A sale here is worth $198.52.
Listings sell for $198.52 on average, from $39.56 to $414.04. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $198.52 that is $0 to $20K a year per listing.
- Average price
- $198.52above the $15 to $100 sweet spot
- Price range
- $39.56–$414.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$20K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #273 within Mattress Pads & Toppers. It carries 10,156 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 88%
- Out of stock, average day
- 10.7%
- Average rank
- #273in Mattress Pads & Toppers
- Average rating
- 4.14 starsAmazon United States average 4.42 stars
- Average reviews
- 10,156per listing
- Listings tracked
- 26
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Feather Mattress Topper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
18
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
14%
- Brand 156%
- Brand 29%
- Brand 38%
- Brand 46%
- Brand 55%
- Brand 63%
- Open — no brand owns it (8 brands, 14%)
Demand
Feather Mattress Topper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Feather Mattress Topper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- helix mattress topper22K/yr
- feather bed topper11K/yr
- down bed topper6K/yr
- moon pod mattress topper5K/yr
- silk and snow mattress topper3K/yr
- we charmer extra thick mattress topper10K/yr
- best selling cooling mattress topper8K/yr
- featherbed toppers735/yr
Reviews and returns
What reviews say buyers love and hate about Feather Mattress Topper
We read the reviews and the return reasons for every product selling here.
“Not as thick as you think”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Feather Mattress Topper questions
Answered from the same tracked data.









