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Feather Fan

Fail

An estimated 9.8% of orders come back, so Feather Fan is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$82K/yr214K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
51%top-5 click share · 17 brands · 21 sellers

Flapen Score

Feather Fan against its category

The dotted line is the Home & Kitchen average. Past it, Feather Fan is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feather Fan market on Amazon at a glance

Shoppers on Amazon United States searched for Feather Fan 214K times last year and spent an estimated $82K. The top 5 brands take 79% of clicks. Demand peaks in Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
1.7%
Market size, estimated
$82Ka year
Peak month
October2.9× the quietest month
Top search term
feather fan91K searches a year

02 · Price

A sale here is worth $22.87.

Listings sell for $22.87 on average, from $7.19 to $96.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.87 that is $2K to $6K a year per listing.

Average price
$22.87inside the $15 to $100 sweet spot
Price range
$7.19–$96.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
9.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #671 within Decorative Folding Fans. It carries 806 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
83%
Out of stock, average day
2.6%
Average rank
#671in Decorative Folding Fans
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
806per listing
Listings tracked
35

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Feather Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

21

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

15%

  • Brand 130%
  • Brand 218%
  • Brand 314%
  • Brand 410%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (11 brands, 15%)

Demand

Feather Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.9×

Search terms

Top Feather Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • feather fan91K/yr
  • feather fans25K/yr
  • ostrich feather fan12K/yr
  • large feather fan11K/yr
  • burlesque fan7K/yr
  • white feather fan8K/yr
  • black feather fan9K/yr
  • feather fans for burlesque10K/yr
  • burlesque feather fans10K/yr
  • feather hand fan6K/yr

Reviews and returns

What reviews say buyers love and hate about Feather Fan

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Quality-Overall”
9.8%of orders come back
“Poor Quality-Broken on Arrival”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Feather Fan questions

Answered from the same tracked data.