Feather Fan
FailAn estimated 9.8% of orders come back, so Feather Fan is a Fail.
- Flapen Score
- 40 / 100Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 4940
- Market size
- $82K/yr214K searches / yr
- 90-day growth
- -17.5%search demand this quarter
- Competition
- 51%top-5 click share · 17 brands · 21 sellers
Flapen Score
Feather Fan against its category
The dotted line is the Home & Kitchen average. Past it, Feather Fan is stronger. Inside it, weaker.
Market
The Feather Fan market on Amazon at a glance
Shoppers on Amazon United States searched for Feather Fan 214K times last year and spent an estimated $82K. The top 5 brands take 79% of clicks. Demand peaks in Oct. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.
- Searches, last 12 months
- 214K
- Growth, 90 days vs prior 90
- -17.5%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $82Ka year
- Peak month
- October2.9× the quietest month
- Top search term
- feather fan91K searches a year
02 · Price
A sale here is worth $22.87.
Listings sell for $22.87 on average, from $7.19 to $96.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.87 that is $2K to $6K a year per listing.
- Average price
- $22.87inside the $15 to $100 sweet spot
- Price range
- $7.19–$96.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 9.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #671 within Decorative Folding Fans. It carries 806 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 83%
- Out of stock, average day
- 2.6%
- Average rank
- #671in Decorative Folding Fans
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 806per listing
- Listings tracked
- 35
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Feather Fan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
21
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
51%
Top 20: 88%
Open market
15%
- Brand 130%
- Brand 218%
- Brand 314%
- Brand 410%
- Brand 58%
- Brand 67%
- Open — no brand owns it (11 brands, 15%)
Demand
Feather Fan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.9×
Search terms
Top Feather Fan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- feather fan91K/yr
- feather fans25K/yr
- ostrich feather fan12K/yr
- large feather fan11K/yr
- burlesque fan7K/yr
- white feather fan8K/yr
- black feather fan9K/yr
- feather fans for burlesque10K/yr
- burlesque feather fans10K/yr
- feather hand fan6K/yr
Reviews and returns
What reviews say buyers love and hate about Feather Fan
We read the reviews and the return reasons for every product selling here.
“Poor Quality-Broken on Arrival”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Feather Fan questions
Answered from the same tracked data.









