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Fdw 6/8/10/12 Inch Gel Memory Foam Mattress Queen

Fail

Shoppers spend an estimated $0 a year here, so Fdw 6/8/10/12 Inch Gel Memory Foam Mattress Queen is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$0/yr25K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
39%top-5 click share · 15 brands · 18 sellers

Flapen Score

Fdw 6/8/10/12 Inch Gel Memory Foam Mattress Queen against its category

The dotted line is the Home & Kitchen average. Past it, Fdw 6/8/10/12 Inch Gel Memory Foam Mattress Queen is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fdw 6/8/10/12 Inch Gel Memory Foam Mattress Queen market on Amazon at a glance

Shoppers on Amazon United States searched for Fdw 6/8/10/12 Inch Gel Memory Foam Mattress Queen 25K times last year and spent an estimated $0. The top 5 brands take 65% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
cooling foam queen mattress24K searches a year

02 · Price

A sale here is worth $245.24.

Listings sell for $245.24 on average, from $121.14 to $453.95. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $245.24 that is $0 to $25K a year per listing.

Average price
$245.24above the $15 to $100 sweet spot
Price range
$121.14–$453.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$25K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #110 within Mattresses & Box Springs. It carries 3,437 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
81%
Out of stock, average day
22.3%
Average rank
#110in Mattresses & Box Springs
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
3,437per listing
Listings tracked
27

04 · Newcomers

12 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
12Amazon's first-year sales bar
Average brand age
17 months

Products

Top Fdw 6/8/10/12 Inch Gel Memory Foam Mattress Queen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

18

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

39%

Top 20: 89%

Open market

29%

  • Brand 126%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Fdw 6/8/10/12 Inch Gel Memory Foam Mattress Queen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 135.8× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Fdw 6/8/10/12 Inch Gel Memory Foam Mattress Queen

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Comfort-Overall”
17%of negative reviews mention “Hard Feel”
0.9%of orders come back
“Hard as a rock”
A buyer, on “Hard Feel”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fdw 6/8/10/12 Inch Gel Memory Foam Mattress Queen questions

Answered from the same tracked data.