Faux Fur Throw Blanket
FailDemand is soft, at -42.7% this quarter, so Faux Fur Throw Blanket is a Fail.
- Flapen Score
- 48 / 100Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 4948
- Market size
- $397K/yr783K searches / yr
- 90-day growth
- -42.7%search demand this quarter
- Competition
- 41%top-5 click share · 32 brands · 38 sellers
Flapen Score
Faux Fur Throw Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Faux Fur Throw Blanket is stronger. Inside it, weaker.
Market
The Faux Fur Throw Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Faux Fur Throw Blanket 783K times last year and spent an estimated $397K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 783K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $397K a year.
- Searches, last 12 months
- 783K
- Growth, 90 days vs prior 90
- -42.7%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $397Ka year
- Peak month
- December7.7× the quietest month
- Top search term
- faux fur throw blanket685K searches a year
02 · Price
A sale here is worth $29.67.
Listings sell for $29.67 on average, from $6.86 to $66.63. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $29.67 that is $3K to $7K a year per listing.
- Average price
- $29.67inside the $15 to $100 sweet spot
- Price range
- $6.86–$66.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #203 within Throws. It carries 6,245 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #203in Throws
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 6,245per listing
- Listings tracked
- 45
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Faux Fur Throw Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
32 rising
Sellers
38
Top-5 brand share
56%
Top 20: 90%
Top-5 click share
41%
Top 20: 77%
Open market
40%
- Brand 121%
- Brand 216%
- Brand 38%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Faux Fur Throw Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.7×
Search terms
Top Faux Fur Throw Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- faux fur throw blanket685K/yr
- small fleece blanket38K/yr
- faux fur blankets24K/yr
- cheap fleece blankets16K/yr
- throw blanket pack9K/yr
- blanket faux fur12K/yr
Reviews and returns
What reviews say buyers love and hate about Faux Fur Throw Blanket
We read the reviews and the return reasons for every product selling here.
“Extremely small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Faux Fur Throw Blanket questions
Answered from the same tracked data.









