Faux Fur Heated Blanket

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -75.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months

32K

Growth, 90 days vs prior 90

-75.0%

Conversion, latest week

1.1%

Market size, estimated

$21Ka year

Peak month

December26.1× the quietest month

Top search term

heated blanket fur8K searches a year

Listings sell for $56.49 on average, from $29.22 to $90.20. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $56.49 that is $0 to $6K a year per listing.

Average price

$56.49inside the $15 to $100 sweet spot

Price range

$29.22–$90.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

4.4%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #151 within Electric Blankets. It carries 492 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

94%

Out of stock, average day

22.6%

Average rank

#151in Electric Blankets

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

492per listing

Listings tracked

18

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

6Amazon's first-year sales bar

Average brand age

27 months