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Faux Fur Electric Throw Blanket

Fail

Demand is soft, at -75.5% this quarter, so Faux Fur Electric Throw Blanket is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$23K/yr37K searches / yr
90-day growth
-75.5%search demand this quarter
Competition
52%top-5 click share · 15 brands · 19 sellers

Flapen Score

Faux Fur Electric Throw Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Faux Fur Electric Throw Blanket is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Faux Fur Electric Throw Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Faux Fur Electric Throw Blanket 37K times last year and spent an estimated $23K. The top 5 brands take 72% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -75.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-75.5%
Conversion, latest week
1.1%
Market size, estimated
$23Ka year
Top search term
anysay5K searches a year

02 · Price

A sale here is worth $56.64.

Listings sell for $56.64 on average, from $29.22 to $93.59. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $56.64 that is $0 to $6K a year per listing.

Average price
$56.64inside the $15 to $100 sweet spot
Price range
$29.22–$93.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #224 within Electric Blankets. It carries 430 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
22.9%
Average rank
#224in Electric Blankets
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
430per listing
Listings tracked
24

04 · Newcomers

6 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
6Amazon's first-year sales bar
Average brand age
24 months

Products

Top Faux Fur Electric Throw Blanket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$5K$7K$9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

19

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 94%

Open market

22%

  • Anysay47%
  • Amélie Home8%
  • Fotgear6%
  • blunique6%
  • FVERWAG5%
  • VELLUBAM5%

Demand

Faux Fur Electric Throw Blanket search demand

Weekly searches over the year. Pick a range.

1K600Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Faux Fur Electric Throw Blanket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • anysay5K/yr
  • comfort heated blanket4K/yr
  • heated bubble blanket6K/yr
  • bubble heated blanket6K/yr
  • anysay heated blanket4K/yr
  • heated fur throw blanket4K/yr
  • faux fur electric throw blanket6K/yr

Reviews and returns

What reviews say buyers love and hate about Faux Fur Electric Throw Blanket

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Warmth”
17%of negative reviews mention “Heating”
4.4%of orders come back
“Barely any heat”
A buyer, on “Heating”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Faux Fur Electric Throw Blanket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data