Faux Fur Comforter
FailDemand is soft, at -47.2% this quarter, so Faux Fur Comforter is a Fail.
- Flapen Score
- 41 / 100Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 4941
- Market size
- $491K/yr1.3M searches / yr
- 90-day growth
- -47.2%search demand this quarter
- Competition
- 29%top-5 click share · 20 brands · 25 sellers
Flapen Score
Faux Fur Comforter against its category
The dotted line is the Home & Kitchen average. Past it, Faux Fur Comforter is stronger. Inside it, weaker.
Market
The Faux Fur Comforter market on Amazon at a glance
Shoppers on Amazon United States searched for Faux Fur Comforter 1.3M times last year and spent an estimated $491K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $491K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -47.2%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $491Ka year
- Peak month
- November3.9× the quietest month
- Top search term
- coma inducer comforter166K searches a year
02 · Price
A sale here is worth $100.32.
Listings sell for $100.32 on average, from $31.96 to $242.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $100.32 that is $0 to $10K a year per listing.
- Average price
- $100.32above the $15 to $100 sweet spot
- Price range
- $31.96–$242.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #732 within Comforters & Sets. It carries 3,754 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 61%
- Out of stock, average day
- 16.7%
- Average rank
- #732in Comforters & Sets
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 3,754per listing
- Listings tracked
- 69
04 · Newcomers
4 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Faux Fur Comforter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
20 falling
Sellers
25
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
29%
Top 20: 63%
Open market
17%
- Brand 126%
- Brand 219%
- Brand 319%
- Brand 411%
- Brand 54%
- Brand 64%
- Open — no brand owns it (14 brands, 17%)
Demand
Faux Fur Comforter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Faux Fur Comforter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coma inducer comforter166K/yr
- coma inducer comforter king329K/yr
- coma inducer86K/yr
- faux fur comforter111K/yr
- fuzzy comforter68K/yr
- faux fur comforter set79K/yr
- fur comforter33K/yr
- fuzzy comforter set39K/yr
- bedsure oversized king comforter17K/yr
- coma inducer oversized comforter king27K/yr
Reviews and returns
What reviews say buyers love and hate about Faux Fur Comforter
We read the reviews and the return reasons for every product selling here.
“Definitely lower quality than advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Faux Fur Comforter questions
Answered from the same tracked data.









