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Faux Fur Comforter

Fail

Demand is soft, at -47.2% this quarter, so Faux Fur Comforter is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$491K/yr1.3M searches / yr
90-day growth
-47.2%search demand this quarter
Competition
29%top-5 click share · 20 brands · 25 sellers

Flapen Score

Faux Fur Comforter against its category

The dotted line is the Home & Kitchen average. Past it, Faux Fur Comforter is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Faux Fur Comforter market on Amazon at a glance

Shoppers on Amazon United States searched for Faux Fur Comforter 1.3M times last year and spent an estimated $491K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $491K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-47.2%
Conversion, latest week
0.4%
Market size, estimated
$491Ka year
Peak month
November3.9× the quietest month
Top search term
coma inducer comforter166K searches a year

02 · Price

A sale here is worth $100.32.

Listings sell for $100.32 on average, from $31.96 to $242.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $100.32 that is $0 to $10K a year per listing.

Average price
$100.32above the $15 to $100 sweet spot
Price range
$31.96–$242.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #732 within Comforters & Sets. It carries 3,754 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
61%
Out of stock, average day
16.7%
Average rank
#732in Comforters & Sets
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,754per listing
Listings tracked
69

04 · Newcomers

4 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Faux Fur Comforter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

25

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

29%

Top 20: 63%

Open market

17%

  • Brand 126%
  • Brand 219%
  • Brand 319%
  • Brand 411%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (14 brands, 17%)

Demand

Faux Fur Comforter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Faux Fur Comforter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coma inducer comforter166K/yr
  • coma inducer comforter king329K/yr
  • coma inducer86K/yr
  • faux fur comforter111K/yr
  • fuzzy comforter68K/yr
  • faux fur comforter set79K/yr
  • fur comforter33K/yr
  • fuzzy comforter set39K/yr
  • bedsure oversized king comforter17K/yr
  • coma inducer oversized comforter king27K/yr

Reviews and returns

What reviews say buyers love and hate about Faux Fur Comforter

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
6%of negative reviews mention “Quality-Overall”
3.3%of orders come back
“Definitely lower quality than advertised”
A buyer, on “Quality-Overall”6% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Faux Fur Comforter questions

Answered from the same tracked data.