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Farmhouse Towel Holder

Fail

Shoppers spend an estimated $58K a year here, so Farmhouse Towel Holder is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$58K/yr108K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
23%top-5 click share · 44 brands · 54 sellers

Flapen Score

Farmhouse Towel Holder against its category

The dotted line is the Home & Kitchen average. Past it, Farmhouse Towel Holder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Farmhouse Towel Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Farmhouse Towel Holder 108K times last year and spent an estimated $58K. The top 5 brands take 66% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
2.2%
Market size, estimated
$58Ka year
Peak month
January1.8× the quietest month
Top search term
farmhouse towel holder16K searches a year

02 · Price

A sale here is worth $24.88.

Listings sell for $24.88 on average, from $7.87 to $69.64. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.88 that is $0 to $2K a year per listing.

Average price
$24.88inside the $15 to $100 sweet spot
Price range
$7.87–$69.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #378 within Towel Holders. It carries 803 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
96%
Out of stock, average day
8.2%
Average rank
#378in Towel Holders
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
803per listing
Listings tracked
90

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Farmhouse Towel Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

44 falling

Sellers

54

Top-5 brand share

66%

Top 20: 88%

Top-5 click share

23%

Top 20: 56%

Open market

31%

  • Brand 140%
  • Brand 211%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Farmhouse Towel Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Farmhouse Towel Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • farmhouse towel holder16K/yr
  • rustic towel holder12K/yr
  • farmhouse bathroom towel holder10K/yr
  • rustic hand towel holder9K/yr
  • rustic towel bar9K/yr
  • farmhouse hand towel holder8K/yr
  • galvanized bathroom accessories11K/yr
  • western towel holder7K/yr
  • rustic bathroom towel holder6K/yr
  • autumn alley farmhouse bathroom accessories6K/yr

Reviews and returns

What reviews say buyers love and hate about Farmhouse Towel Holder

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Small bathroom fit”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Farmhouse Towel Holder questions

Answered from the same tracked data.