farmhouse coasters
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($48K/yr) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$4.55–$54.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.22avg listing price — sweet spot $15–$100
Review moat
Good1,123.22avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$48K$48K/yr · 128K searches
According to Flapen's Amazon United States niche tracking, farmhouse coasters is a $48K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
farmhouse coasters market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $46K–$61K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #536
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 4.8%
- Avg brand age
- 35 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
52 falling
Sellers
74
Top-5 brand share
38%
Top 20: 76%
Top-5 click share
32%
Top 20: 65%
Open market
57%
- Samhita10%
- ABenkle8%
- Queekay7%
- Lazebox7%
- Bribay6%
- GENMOUS & CO.5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top farmhouse coasters search terms
- farmhouse coasters59K/yr
- rustic coasters35K/yr
- country coasters7K/yr
- coasters farmhouse7K/yr
- farmhouse coaster6K/yr
- coasters farmhouse style5K/yr
- farmhouse coasters for drinks2K/yr
- farmhouse coasters with holder3K/yr
- rustic coasters for coffee table1K/yr
- rustic coasters for drinks1K/yr
Top farmhouse coasters products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SAMHITA Mango Wood Coasters for Drinks with Iron Holder Stand Set of 4 for Drinking Glasses Tabletop Protection for Any Table Type
Samhita$9.944.5★841 rev
ABenkle 8 Pcs Drink Coasters with Holder Cotton Woven Absorbent Coasters for Drinks Minimalist Home Decor Coaster Set for Wooden Tabletop Protection Table 4.3 inches Mixed Brown
ABenkle$9.084.8★2,389 rev
Bribay Vintage Farmhouse Coasters for Drinks Set of 6 Ceramic Stone Vintage Farmhouse
Bribay$15.674.8★190 rev
Queekay Coasters Set of 6 House Warming Gifts New Home Wooden Farmhouse Drink Coasters with Holder 4 Funny Decoration for Kitchen Family Coffee Bar Tabletop Protection(Farmhouse Color)
Queekay$15.964.7★2,519 rev
GENMOUS 6 Pack Farmhouse Wooden Bead Coasters with Metal Holder for Coffee Table Decor Round Handmade Cup Coasters Set for Drinks Absorbent Rustic Cute Coaster for Home Kitchen Table Dcor
GENMOUS & CO.$16.474.8★377 rev
Newest
by launch date
CHIYOSING Coasters Set of 8 for Drinks with Holder 4 Colors Absorbent Coasters Boho Cotton Woven Coaster Set for Living Room Decor Tabletop Protection Suitable for Drinks Beer Coffee
CHIYOSING$8.0345 rev
OIAHOMY 10 Pcs Drink Coasters with Holder Boho Cotton Woven Coaster Set Absorbent Coaster Protection for Various Cups Ideal for Coffee Tables Home Decor and Gift 4.3 Inches Mixed Yellow
OIAHOMY$8.24231 rev
Whiskey Barrel Coasters Set 6 Full Size Non-Slip Cabin Decor Bar Coasters for dad Man Cave Gifts for Men and Whiskey Lovers Rustic Handmade Cup Coaster for The Home
Newinhome$22.87117 rev
Hoomey Set of 6 Floral Sage and White Coasters with Holder Absorbent Ceramic Drink Coasters with Cork Backing for Table Protection Coffee Table Dcor
Hoomey$15.8077 rev
Kokaaee Absorbent Cup Coasters Set of 6 with Holder Blue Flower
Kokaaee$16.15329 rev
Trending
90-day click momentumCHIYOSING Coasters Set of 8 for Drinks with Holder 4 Colors Absorbent Coasters Boho Cotton Woven Coaster Set for Living Room Decor Tabletop Protection Suitable for Drinks Beer Coffee
CHIYOSING$8.034.9★
OIAHOMY 10 Pcs Drink Coasters with Holder Boho Cotton Woven Coaster Set Absorbent Coaster Protection for Various Cups Ideal for Coffee Tables Home Decor and Gift 4.3 Inches Mixed Yellow
OIAHOMY$8.244.8★
Hoomey Set of 6 Floral Sage and White Coasters with Holder Absorbent Ceramic Drink Coasters with Cork Backing for Table Protection Coffee Table Dcor
Hoomey$15.804.8★
Lazebox Coasters Set of 8 for Drinks 4 Inch Large Coasters for Coffee Table Tabletop Protection for Hot & Cold Drinks Versatile Coasters for Home Decor Non-Slip & Easy to Clean Mixed Brown
Lazebox$7.534.7★
Whiskey Barrel Coasters Set 6 Full Size Non-Slip Cabin Decor Bar Coasters for dad Man Cave Gifts for Men and Whiskey Lovers Rustic Handmade Cup Coaster for The Home
Newinhome$22.874.6★
What buyers say about farmhouse coasters
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, arrived on time”
“Reasonably priced”
“The design is really unique”
“Nice neutral colors”
“As described”
“Perfect fit”
“Nice and absorbent”
“Sturdy coasters”
“great durable coasters”
“Good thickness”
What buyers complain about
“A lot larger than expected”
“Way too expensive for the quality”
“aren't absorbent”
“Broken”
“Stain immediately”
“the color looks a bit different in real life”
“Flimsy”
“Item not as described”
“its kind of like a plastic-wood material”
“A little thinner than I had hoped”
Top return reasons
Common questions
- Is farmhouse coasters profitable to sell on Amazon United States?
- The niche generates $48K/yr across 65 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the farmhouse coasters niche?
- 52 brands and 74 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in farmhouse coasters?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Absorbency. The return rate is 1.8%.
- When does demand for farmhouse coasters peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the farmhouse coasters niche?
- Listings span $4.55–$54.55; the average listing price is $15.22 (sweet spot $15–$100). The average incumbent carries 1,123 reviews — the moat a new listing must climb.