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Farmhouse Candle

Maybe

Products sell for $23.72 on average, inside the sweet spot. But the top 5 brands take 96% of clicks, so Farmhouse Candle is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$99K/yr134K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
33%top-5 click share · 10 brands · 25 sellers

Flapen Score

Farmhouse Candle against its category

The dotted line is the Home & Kitchen average. Past it, Farmhouse Candle is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Farmhouse Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Farmhouse Candle 134K times last year and spent an estimated $99K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
3.1%
Market size, estimated
$99Ka year
Peak month
December2.3× the quietest month
Top search term
milkhouse candle company54K searches a year

02 · Price

A sale here is worth $23.72.

Listings sell for $23.72 on average, from $9.77 to $28.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $23.72 that is $0 to $2K a year per listing.

Average price
$23.72inside the $15 to $100 sweet spot
Price range
$9.77–$28.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,030 within Candles. It carries 273 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#1,030in Candles
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
273per listing
Listings tracked
50

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Farmhouse Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

10 falling

Sellers

25

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

33%

Top 20: 72%

Open market

3%

  • Brand 187%
  • Brand 24%
  • Brand 33%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (4 brands, 3%)

Demand

Farmhouse Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Farmhouse Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milkhouse candle company54K/yr
  • farmhouse candle22K/yr
  • farmhouse candles13K/yr
  • milkhouse candles16K/yr
  • country candles7K/yr
  • milk house candle co7K/yr
  • milkhouse4K/yr
  • milkhouse candle4K/yr
  • milk candle4K/yr
  • milkhouse candle co3K/yr

Reviews and returns

What reviews say buyers love and hate about Farmhouse Candle

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Smell”
60%of negative reviews mention “Smell”
1.4%of orders come back
“It smells like coconut”
A buyer, on “Smell”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Farmhouse Candle questions

Answered from the same tracked data.