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Farm Rug

Fail

Shoppers spend an estimated $51K a year here, so Farm Rug is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$51K/yr73K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
47%top-5 click share · 23 brands · 34 sellers

Flapen Score

Farm Rug against its category

The dotted line is the Home & Kitchen average. Past it, Farm Rug is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Farm Rug market on Amazon at a glance

Shoppers on Amazon United States searched for Farm Rug 73K times last year and spent an estimated $51K. The top 5 brands take 56% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
1.6%
Market size, estimated
$51Ka year
Top search term
farm rug17K searches a year

02 · Price

A sale here is worth $44.31.

Listings sell for $44.31 on average, from $15.43 to $127.31. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $44.31 that is $0 to $4K a year per listing.

Average price
$44.31inside the $15 to $100 sweet spot
Price range
$15.43–$127.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #2,049 within Kids' Room Décor. It carries 311 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
97%
Out of stock, average day
0.9%
Average rank
#2,049in Kids' Room Décor
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
311per listing
Listings tracked
34

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Farm Rug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

34

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

47%

Top 20: 89%

Open market

37%

  • Brand 113%
  • Brand 213%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Farm Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.7× · 8 of 12 months tracked

Search terms

Top Farm Rug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • farm rug17K/yr
  • farm play mat18K/yr
  • farm play rug9K/yr
  • farm animal rug6K/yr
  • farm rug for kids9K/yr
  • farm mat4K/yr
  • farm rug play mat6K/yr
  • farm mat for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Farm Rug

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Fun/Entertainment Experience”
15%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Smaller than anticipated”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Farm Rug questions

Answered from the same tracked data.