Family Picture Frame
FailBuyers convert on only 0.4% of searches, so Family Picture Frame is a Fail.
- Flapen Score
- 48 / 100Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 4948
- Market size
- $52K/yr230K searches / yr
- 90-day growth
- +0.6%search demand this quarter
- Competition
- 26%top-5 click share · 44 brands · 53 sellers
Flapen Score
Family Picture Frame against its category
The dotted line is the Home & Kitchen average. Past it, Family Picture Frame is stronger. Inside it, weaker.
Market
The Family Picture Frame market on Amazon at a glance
Shoppers on Amazon United States searched for Family Picture Frame 230K times last year and spent an estimated $52K. The top 5 brands take 39% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.
- Searches, last 12 months
- 230K
- Growth, 90 days vs prior 90
- +0.6%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $52Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- gallery wall124K searches a year
02 · Price
A sale here is worth $50.95.
Listings sell for $50.95 on average, from $12.71 to $166.86. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $50.95 that is $0 to $5K a year per listing.
- Average price
- $50.95inside the $15 to $100 sweet spot
- Price range
- $12.71–$166.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,652 within Picture Frames. It carries 2,935 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 97%
- Out of stock, average day
- 5.1%
- Average rank
- #1,652in Picture Frames
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 2,935per listing
- Listings tracked
- 67
04 · Newcomers
11 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Family Picture Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
10 Pack Vintage Picture Frames for Wall or Tabletop Display Ornate Vintage Picture Frames Vintage Wall Art for Gallery Bedroom Living Room Antique Photo Frame for Wall Dcor(Classic)
- Price
- $66.20
- Rating
- 3.7/5
- Reviews
- 38
- Age
- 1y ago

Camden Reed Mixed Gallery Wall Frame Set (2) 16x20 Inch (1) 11x14 Inch and (2) 8x10 Inch 9 Piece Brass
- Price
- $117.51
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 1y ago

BSRHOME 12x12 Picture Frame Set of 9 Display Pictures 8x8 with Mat or 12x12 without Mat Multi Collage Gallery Square Photo Frames for Wall or Tabletop Black
- Price
- $36.19
- Rating
- 4.4/5
- Reviews
- 760
- Age
- 2y ago

Sheffield Home 9 Piece Gallery Wall Frame Set 11x14 Inch Light Natural
- Price
- $71.18
- Rating
- 4.4/5
- Reviews
- 1,048
- Age
- 3y ago

Fixwal Picture Frames Set 15 Pack MDF Soft Earth Tones 8x10 5x7 4x6
- Price
- $30.24
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Camden Reed Arcadia Gallery Wall Frame Set 16x20 and 16x16 Inch Matted Frames 8 Piece Antique Gold
- Price
- $166.86
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

Vittanly 20 Pack Picture Frames Collage Wall Decor Black Brown Dark Grey
- Price
- $39.54
- Rating
- 4.3/5
- Reviews
- 56
- Age
- 7mo ago

Fixwal Picture Frames Set 15 Pack MDF Soft Earth Tones 8x10 5x7 4x6
- Price
- $30.24
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 7mo ago

Kathfly 20 Pack Vintage Picture Frames for Wall Tabletop Display Ornate French Country Frames Vintage Farmhouse Decor Antique Wall Frame Set for Gallery Bedroom Living Room Decor (Simple Style)
- Price
- $82.52
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 9mo ago

GUSFREUD 3D Butterfly Wall Decor Set Resin Wall Decor for Living Room Bedroom Bathroom Dining Room Outdoor and Gallery Walls - Antique Copper - Set of 3
- Price
- $20.78
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 10mo ago
Newest
by launch date
Vittanly 20 Pack Picture Frames Collage Wall Decor Black Brown Dark Grey
- Price
- $39.54
- Rating
- 4.3/5
- Reviews
- 56
- Age
- 7mo ago

Fixwal Picture Frames Set 15 Pack MDF Soft Earth Tones 8x10 5x7 4x6
- Price
- $30.24
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 7mo ago

Kathfly 20 Pack Vintage Picture Frames for Wall Tabletop Display Ornate French Country Frames Vintage Farmhouse Decor Antique Wall Frame Set for Gallery Bedroom Living Room Decor (Simple Style)
- Price
- $82.52
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 9mo ago

GUSFREUD 3D Butterfly Wall Decor Set Resin Wall Decor for Living Room Bedroom Bathroom Dining Room Outdoor and Gallery Walls - Antique Copper - Set of 3
- Price
- $20.78
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 10mo ago

10 Pack Vintage Picture Frames for Wall or Tabletop Display Ornate Vintage Picture Frames Vintage Wall Art for Gallery Bedroom Living Room Antique Photo Frame for Wall Dcor(Classic)
- Price
- $66.20
- Rating
- 3.7/5
- Reviews
- 38
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
44 rising
Sellers
53
Est. top-5 brand share
39%
Top 20: 83%
Est. top-5 click share
26%
Top 20: 63%
Open market
56%
- Camden Reed9%
- Foxtell9%
- ANERZA7%
- Sheffield Home7%
- eletecpro6%
- ArtbyHannah6%
Demand
Family Picture Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Family Picture Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gallery wall124K/yr
- gallery wall set18K/yr
- large gallery wall frame set11K/yr
- black gallery wall frame set9K/yr
- gallery wall template8K/yr
- wall gallery7K/yr
- gallery wall kit4K/yr
- storyline wall frames9K/yr
- gallery wall frame set wood4K/yr
- gallery wall frame set large5K/yr
Reviews and returns
What reviews say buyers love and hate about Family Picture Frame
We read the reviews and the return reasons for every product selling here.
“Poor Quality Control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Family Picture Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









