Is fallout figure profitable to sell on Amazon United States?

The niche generates $197K/yr across 32 tracked products. 12 of 15 products launched in the last 360 days are still selling. 90-day search growth is -52.8%. Flapen's verdict: Skip it (42/100).

How competitive is the fallout figure niche?

11 brands and 221 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in fallout figure?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.4%.

When does demand for fallout figure peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the fallout figure niche?

Listings span $13.30–$182.13; the average listing price is $45.71 (sweet spot $15–$100). The average incumbent carries 129 reviews — the moat a new listing must climb.

fallout figure

Skip it

Soft demand (-52.8% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$45.71

avg listing price — sweet spot $15–$100

Review moat

Great128.78

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good$13.30–$182.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$197K

$197K/yr · 479K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-52.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, fallout figure is a $197K/yr Amazon United States market (479K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 42/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

fallout figure market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $229K–$274K; units × avg price
Conversion rate: 0.9%
Avg BSR: #5,732
Page quality: 0%
Prime: 84%
Sponsored: 41%
Out of stock: 7.7%
Avg brand age: 34 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

221

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

McFarlane Toys73%
Funko7%
Toynk5%
Dark Horse Comics5%
Syndicate Collectibles3%
Givenni2%
Open — no brand owns it (5 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -52.8% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top fallout figure search terms

fallout action figures95K/yr -51.2%0.3% conv.
fallout figure80K/yr -49.5%0.6% conv.
mcfarlane fallout56K/yr -33.8%0.9% conv.
fallout figures42K/yr -44.8%0.6% conv.
fallout toys38K/yr -53.8%0.3% conv.
fallout mcfarlane24K/yr -45.7%0.8% conv.
mcfarlane toys fallout18K/yr -39.6%0.9% conv.
fallout statue13K/yr -43.8%0.4% conv.
fallout power armor figure13K/yr -61.3%0.6% conv.
fallout action figure13K/yr -59.2%0.8% conv.

All search terms

Top fallout figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

McFarlane Toys- Fallout New Vegas Riot Ranger Armor and Benny 2 Pack

McFarlane Toys$69.714.1★51 rev

McFarlane Toys- Fallout 4 T-60 Vault Tec and Sole Survivor 2 Pack

McFarlane Toys$60.364.1★32 rev

McFarlane Toys- Fallout Hank MacLean 7in Deluxe Action Figure

McFarlane Toys$28.814.6★60 rev

McFarlane Toys - Fallout Lucy Maximus The Ghoul & Vault Boy 6in Posed Figures 4pk

McFarlane Toys$63.274.9★221 rev

McFarlane Toys - Fallout Lucy 7in Deluxe Action Figure McFarlane Elite Edition #6

McFarlane Toys$55.094.5★31 rev

Newest

by launch date

McFarlane Toys- Fallout Joshua Graham 7in Deluxe Action Figure

McFarlane Toys$69.330 rev

3w ago

McFarlane -Elite 7 Fallout 76 - Nuka Cola T-60 Gold Edition

McFarlane Toys$91.127 rev

3mo ago

Funko POP! TV: Fallout - Victor

Funko$15.4943 rev

6mo ago

Funko Pop! Super: Fallout TV - Deathclaw - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display

Funko$25.1035 rev

6mo ago

McFarlane Toys- Fallout New Vegas Riot Ranger Armor and Benny 2 Pack

McFarlane Toys$69.7151 rev

9mo ago

What buyers say about fallout figure

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles23%

“Great addition to my collection”

Quality-Overall20%

“Good quality”

Value For Money11%

“Good price”

Gifting Purpose11%

“Great gift”

Advertised Vs Actual Product8%

“As advertised”

Size-Overall6%

“perfect size”

Display-Overall4%

“Great display for a desk”

Design-Overall3%

“Perfect for custom”

Fun/Entertainment Experience2%

“Fun gift”

Engraving/Paint/Sublimation1%

“Loved the hand painted details”

What buyers complain about

Size-Overall26%

“Big”

Value For Money9%

“I thought it was expensive for what you get”

Quality-Overall9%

“Poor quality and lack of accessories for its outrageous price”

Paint Quality5%

“The paint work could be better, lots of brush marks and missed/overdone areas”

Advertised Vs Actual Product4%

“I need to learn to read the description before I buy things”

Assembly/Installation3%

“The Deathclaw struggled only a little to fully assemble”

Defective Material/Parts3%

“lack of accessories really hurt it”

Instructions/User Manual/Troubleshooting3%

“I feel like I need to glue this to hold it all together the instructions were also not great”

Design-Overall3%

“Horrible design choices”

Product Condition3%

“Not like new”

Top return reasons

Value For Money20%

Size-Overall18%

Advertised Vs Actual Product16%

Defective Material/Parts12%

Product Condition4%

Display-Overall3%

Scratch Resistance3%

Drop/Impact Protection2%

Paint Quality2%

Durability2%

Common questions

Is fallout figure profitable to sell on Amazon United States?: The niche generates $197K/yr across 32 tracked products. 12 of 15 products launched in the last 360 days are still selling. 90-day search growth is -52.8%. Flapen's verdict: Skip it (42/100).
How competitive is the fallout figure niche?: 11 brands and 221 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in fallout figure?: Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.4%.
When does demand for fallout figure peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the fallout figure niche?: Listings span $13.30–$182.13; the average listing price is $45.71 (sweet spot $15–$100). The average incumbent carries 129 reviews — the moat a new listing must climb.