Fall Wax Warmer

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +97.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months

140K

Growth, 90 days vs prior 90

+97.5%

Conversion, latest week

0.6%

Market size, estimated

$18Ka year

Peak month

September13.3× the quietest month

Top search term

fall wax warmer64K searches a year

Listings sell for $21.82 on average, from $6.63 to $34.73. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.82 that is $0 to $2K a year per listing.

Average price

$21.82inside the $15 to $100 sweet spot

Price range

$6.63–$34.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.7%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #1,159 within Home Fragrance. It carries 1,059 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

91%

Out of stock, average day

15.4%

Average rank

#1,159in Home Fragrance

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,059per listing

Listings tracked

74

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months