Fall Wax Melts

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +249.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months

293K

Growth, 90 days vs prior 90

+249.7%

Conversion, latest week

3.2%

Market size, estimated

$148Ka year

Peak month

September94.6× the quietest month

Top search term

fall wax melts120K searches a year

Listings sell for $15.79 on average, from $6.69 to $24.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $15.79 that is $4K to $8K a year per listing.

Average price

$15.79inside the $15 to $100 sweet spot

Price range

$6.69–$24.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.6%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #413 within Home Fragrance. It carries 1,129 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

93%

Out of stock, average day

28.1%

Average rank

#413in Home Fragrance

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

1,129per listing

Listings tracked

40

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months