Fall Wax Melts
PassFall Wax Melts scores 69 out of 100, a Pass. Shoppers spend an estimated $148K a year here, search demand grew +249.7% this quarter, and an estimated 0.6% of orders come back.
- Flapen Score
- 69 / 100Top 2% of 11,240 Home & Kitchen niches · +20 vs the category median of 4969
- Market size
- $148K/yr293K searches / yr
- 90-day growth
- +249.7%search demand this quarter
- Competition
- 35%top-5 click share · 15 brands · 90 sellers
Flapen Score
Fall Wax Melts against its category
The dotted line is the Home & Kitchen average. Past it, Fall Wax Melts is stronger. Inside it, weaker.
Market
The Fall Wax Melts market on Amazon at a glance
Shoppers on Amazon United States searched for Fall Wax Melts 293K times last year and spent an estimated $148K. The top 5 brands take 71% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +249.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.
- Searches, last 12 months
- 293K
- Growth, 90 days vs prior 90
- +249.7%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $148Ka year
- Peak month
- September94.6× the quietest month
- Top search term
- fall wax melts120K searches a year
02 · Price
A sale here is worth $15.79.
Listings sell for $15.79 on average, from $6.69 to $24.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $15.79 that is $4K to $8K a year per listing.
- Average price
- $15.79inside the $15 to $100 sweet spot
- Price range
- $6.69–$24.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #413 within Home Fragrance. It carries 1,129 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 93%
- Out of stock, average day
- 28.1%
- Average rank
- #413in Home Fragrance
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 1,129per listing
- Listings tracked
- 40
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Fall Wax Melts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
90
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
35%
Top 20: 83%
Open market
23%
- Brand 122%
- Brand 217%
- Brand 316%
- Brand 49%
- Brand 56%
- Brand 66%
Demand
Fall Wax Melts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 94.6×
Search terms
Top Fall Wax Melts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fall wax melts120K/yr
- fall scented wax melts33K/yr
- wax melts fall scents79K/yr
- wax melts fall18K/yr
- autumn wax melts8K/yr
- fall scent wax melts6K/yr
- fall wax melt4K/yr
- fall wax melts strong scent6K/yr
- fall scentsy wax melts3K/yr
- wax melts fall scents long lasting4K/yr
Reviews and returns
What reviews say buyers love and hate about Fall Wax Melts
We read the reviews and the return reasons for every product selling here.
“Not strong enough fragrance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Canning Lids
$1.5M/yr+93.0%
10000 Btu Window Air Conditioner
$2.2M/yr+199.1%
Green Graduation Decorations Class of 2023
$190K/yr+184.6%
4th of July Float Decorations
$77K/yr>1,000%
Fall Candles
$620K/yr+155.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fall Wax Melts questions
Answered from the same tracked data.